Through the Swimming Goggles

Michael Liagine of MultiReach draws an analogy between Chinese Swimmers’ performance on Olympic Games and Chinese Corporations in Global Arena:

August 2004 was the time when the Olympic Games took place in Greece. Back then, I was a young enthusiastic student in Beijing. I remember myself following qualification heats and finals on TV while practicing Chinese characters. On my free time, I was swimming in a big Communist era swimming pool close to Wang Fu Jin at the center of Beijing.

As a swimming enthusiast, it was easy for me to notice the most significant change in that discipline- the phenomenal success of Chinese swimmers in the Olympic pool of 2012. It is amazing especially due to the fact that swimming was NEVER a traditional Chinese discipline like gymnastics, badminton or ping-pong. China began to develop swimming as a discipline hardly 10 years ago… and look where it has gotten. Nowadays, China is outperforming known swimming nations like Australia, Holland & Russia with raising stars like Sun Yang and Ye Shiwen, a 16 years old female who swam last leg of 400m Individual Medley faster than American super-star Ryan Lochte.

Overall medal count shows even more impressive results with China winning more Gold medals then any other team in both traditional and new disciplines (from China’s point of view) like tennis, track & field and others. During the “Cold War”, Olympic Games and other sport’s events, were always an opportunity for “Super Powers” to show their might. Back then, US and USSR were competing each other on the overall medal count. Today, all eyes are on China.

Thus,China’s performance in Olympic Games is applicable to the Business World. You get to see same determination and devotion both in Individuals and corporations inChina. Traditional and new emerging industries are rapidly closing the gap with western corporations, while spending on R&D is constantly growing and so does global presence. Hence, Chinese corporations account for 70 of Forbes’ 500 companies. Many of them evolved as leading global players in different industries. One notable example is the Telecommunications industry, where Chinese corporations ZTE & Huawei evolved in the last decade are dominating over legendary Motorola, Nokia, and Erickson.

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Inspiration

MultiReach in World Mobile Congress Barcelona 2012

Israel – it’s Real!

Hi Everyone, here are the much anticipated first two chapters of the Shalom micro-film. We shall update following chapters every Tuesday & Friday of coming weeks and then by the end of August you will enjoy the full version*** of it. So STAY TUNED!

A kind reminder, Shalom micro-film is a cooperation of Taiwan’s biggest travel agency-the Lion Travel and it’s media arm- XinMedia with Israel’s Ministry of Tourism to promote tourism from Taiwan to Israel. We, at MultiReach took part as coordinators and producers of the film.

So! here there are the first two chapters of the film, Hope you like it! Enjoy!

Chapter 1 // Chapter 2 // Chapter 3 // Chapter 4 // Chapter 5 // Chapter 6 // Chapter 7
Behind the Scene:  Dead Sea // Negev // Jerusalem // Tel- Aviv- Jaffa // Taipei

First chapter: to get OR to forget?
Ariel (David Zamir) intrduces himself to broken hearted Xiao Ai (Olivia Ong) that came to Israel rather than to Get something but to Forget something.

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Shalom Journey
Editing is almost Done
“King of Adventure Taiwan” visits Israel
The ‘Great Love’ Tour

Second chapter: Wine Speaks
Ariel, Xiao Ai and the kids are visiting the winery where they are learning about the production of wine.

 

*** Here’s the full version of “Shalom”- Enjoy!

Editing is almost done

Following our post “Shalom Journey” in which we told you about Micro-flm production MultiReach took part in, we are now delighted to share with you that according to our colleauges in Taiwan, editing work of the film is almost done. As said before, the purpose of “Shalom” Micro-film is to promote tourism from Taiwan to Israel hence, premiere is scheduled to be on July 20th in Taipei.
Meanwhile, the Lion Group (雄獅旅行社), the largest travel agency in Taiwan and its media company “XinMedia”, have aired the Website “Shalom Journey” introducing Trips & Attractions in Israel…Take a look.

 
First Trailer

And another Trailer

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Shalom Journey
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Shalom Journey

If you’ve been viewing our Facebook profile and wondering about photos we’re recently uploaded, here’s the story behind them: About a month ago, The Lion Group (雄獅旅行社), the largest travel agency in Taiwan and its media company “XinMedia” have contact MultiReach seeking our assistance in producing a Micro-Film in Israel. MultiReach had accompanied TV crews filming in Israel before; however, this case was different. The Lion Group has recognized the growing market of Tourism fromTaiwan to Israel hence; they decided to film a micro-film that would highlight Israel’s beauty and tourist attractions. Needless to say, Lion Group initiative was supported by the Israeli Ministry of Tourism.

The “Shalom Journey” micro-film tells the story of a broken hearted girl coming fromTaiwanto travel inIsraelwhere she meets nice guy who introduces her magical spots of Israel. The filming work lasted 11 days during June and included 15 hard working and very professional staff. The movie is expected to be seen inTaiwanas of late July. We’ll keep you posted of course.

MultiReach would like to thank all parties who participate in “Shalom Journey” micro-film production: The Israeli Ministry of Foreign Affairs, The Israeli Ministry ofTourism,IsraelCultural & Economy Office inTaipei,Taiwan Israel Chamber of Commerce, Israel Airport Authority, Israel Police, Egged, Israel Post, Western Wall Council, Han HaShayarot, Kfar HaMaccabiah Hotel & Suites, Golan Wines, Ilana Goor Museum and others. Also big thanks to all our friends who took part and assisted us in production. Last but not least, thank you to all crew members: Thank you Xinwen, Director Kevin, Script writer Yuni, Producer Yuan Yuan, photographers Hacken and Kenny, Actress Olivia, Actor David and all the others. It was a great pleasure to work with all of you and we do hope that this was just a beginning of a very Fruitful & Enjoyable Journey. Shalom!

At the Western Wall

? מה נדרש כדי למכור/לייצא לסין

השאלה השניה שאבא שלי שאל אותי בכל פעם שהתקשרתי אליו מטיוואן (שם למדתי את התואר השני שלי במנהל עסקים בסינית), הייתה:”נו? מצאת משהו שעוד אין בארץ ונוכל להיות הראשונים שנייבא אותו?”- אבא שלי הוא ללא ספק ראשון המאוכזבים מהעובדה שאיני מנצלת את השליטה בשפה הסינית ואת מערכת הקשרים הענפה שרקמתי לטובת ייבוא מוצרים לישראל. יחד עם זאת, לי היה ברור שמה שאני רוצה לעשות הוא לגמרי בכיוון ההפוך ממה שאבא שלי קיווה ולא בגלל שאני בת מרדנית (כי אני לא!)- רציתי למכור לסינים. הגאווה הלאומית שלי אמרה שמדינה שחרטה את נושא החדשנות על דגלה, חייבת להשקיע מאמצים בכיוון ייצוא לשוק המאתגר והענק הזה. כך נולדה מולטיריץ’

לשמחתי, יותר ויותר חברות ישראליות נושאות את עייניהן מזרחה. טוב זה הרי ברור, לסינים יש היום כסף והם מעוניינים במוצרים חדשניים. לצערי, רבות החברות הישראליות ש”פוסחות” על ייעוץ של גורם שלישי, כשהן מניחות שברגע שהתקשורת מתנהלת באנגלית (בין אם באמצעות מתורגמן או ישירות עם הצד הסיני)-  הוסרו כל המכשולים ואפשר לגשת לעבודת הכיבוש. לצערי, החברות האלה נכשלות במסע הכיבוש שלהן. השפה היא לא המכשול היחידי בפניו עומדות חברות זרות המבקשות להיכנס לשוק הסיני. הרבה מהסינים מדברים היום אנגלית. יחד עם זאת, ידיעת השפה הסינית תורמת ללימוד ולהבנת התרבות ו”להפלת חומות”. אז כמובן שאיני קוראת אתכם ללמוד סינית אבל כן כדאי להכיר את התרבות כדי להמנע משגיאות וכדי לתרום לתקשורת זמינה וזורמת עם הצד הסיני (לא מובן מאליו), שהרי רבים נתקלו בסיטואציה בה איש קשר סיני “נעלם” פתאום ואין דרך לאתר אותו.

 מולטיריץ’ מסייעת לחברות ישראליות להציג ולמכור את המוצר החדשני שלהן בסין וטיוואן. עבודת ההכנה שאנחנו עושים עם חברה ישראלית שמתכוונת להכנס לשוק הסיני, כוללת בדר”כ דיון ארוך בשאלה האם אכן יש לחברה את המשאבים הדרושים לצעד שכזה. בעיקר משאבים שקשורים באורך רוח וסבלנות. ומי שעשה כבר עסקים בסין – יודע שצריך הרבה אורך רוח…אבל לא רק. בטחון, רעב, מידע (פנימי), היכולת להגיד לא, וקבלה- אלה הן התכונות אותן מונה ד”ר ג’יימס צ’ן בוידאו הבא כהכרחיות לעשיית עסקים עם סין. ממליצה לכם לפנות שעה מזמנכם (אולי אחרי הפסקת צהריים כשיעילות העבודה ממילא נמוכה אצל מרביתנו) ולהקשיב להרצאה שהיא למעשה “התורה כולה על רגל אחת”. נשמח כמובן לענות על שאלות שלכם, נשמח שתגיבו כאן ושתשתפו את מי שהינכם חושבים שהמידע הזה יכול לסייע לו. 

חג אביב שמח! 

 תודה לידידנו מוטי בלאו ששיתף אותנו בסרטון המצויין .

Inspiration

This week we were honored to meet Asia’s best known endurance athlete, an ultramarathon runner from Taiwan- Mr. Kevin Lin (林義傑). Mr. Lin is visiting Israel these days, planning next year’s marathon along Israeli desert- the Negev crate 2013 run.   Lin chose to devote his remarkable achievements (e.g. crossing the Sahara desert in 2007 and completing an unprecedented 10,000-kilometer run of the Silk Road) in favor of supporting orphaned children around the world. Amazed by his enthusiasm, dedication and high level of social responsibly, our business talk had quickly become a talk about charity projects led by himself and a group of his friends. Thank you Mr. Lin for an inspiring evening!

MultiReach with Mr. Kevin Lin and a friend

מתנה ממולטיריץ’ לכבוד השנה החדשה

MultiReach’ing London VS. MultiReach’ing Johannesburg

As a Global Consulting & Business Facilitation firm- MultiReach had a very busy November: First, we had the very popular Traveling TV show “King of Adventure Taiwan” filming in Israel. Later we’ve met with delegations from China & Taiwan visiting world leading Conference & Exhibition for Water technologies- Watec. Last week of November was spent with one arm of MultiReach attending two conferences in London while the other arm was attending an important meeting with Chinese Telecom Company in Johannesburg.

London
This year has obviously been a real watershed year in terms of companies recognizing the value and scope of what apps represent to their future business activities. MultiReach was accompanying a very promising Israeli Start- Up Company offering a mobile analytic solution in two relevant conferences: Apps World Europe (29-30 November) held two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends and where they’re leading us.

eMetrics Marketing Optimization Summit featured historically popular marketing analytics topics as well as the high-demand social media track, and two tracks focusing on mobile and media technologies and practices.
Shared wisdom and experiences of industry leaders, MultiReach is certain the Israeli Start-Up company would soon make headlines. Stay tuned!

Johannesburg
Our rich experience and deep understanding of Western and Chinese Cultural differences allow us to master in bridging those differences. MultiReach traveled to Johannesburg to accompany a well known Telecom solution provider in their meeting with a huge Chinese Telecom company. The meeting went very well and we are expecting long term cooperation between both sides.

“King of Adventure Taiwan” Visits Israel

The Israeli Ministry of Tourism is working to promote tourism from Taiwan to Israel after both sides have signed Visa Waiver agreement last May (affective since Aug. 2011).  As part of their efforts, the Ministry has invited one of Taiwan’s most viewed Traveling Show – King of Adventure (冒險王) for a 16 day journey in Israel.  “King of Adventure” leads the audience to different countries to experiences various local cultures. The show traveled to more than 60 countries around the world and was awarded with most prestigious prize of Broadcast television in Taiwan- The Golden Bell Prize in 2004, 2007 and 2009.

MultiReach had the pleasure to work with “King of Adventure” 5 people team led by the charming host Wayne (惟毅) during their* 16 days journey. Fascinated by the beauty of Israel and captured by the warmth of the Israeli people, we heard Wayne saying more than once that Israel is definitely a place he would like to visit again. From Golan Heights & Haifa to Jerusalem, Tel Aviv & Eilat, Wayne’s adventures in Israel will be all squeezed into 4 episodes broadcast in Taiwan’s SET TV (ch. 30) during coming December & January.

* Photos are available in MultiReach Profile on Facebook. To view photos, please click here.

“King of Adventure”  on SET TV (ch. 30)   冒險王- 三立電視台

7/12, 21/12, 4/1, 25/1    10 pm

1st episode : 以色列第一集 2011年 12月 7日

2nd episode :以色列第二集 2011年 12月21日

3rd episode :以色列第三集 2012年 1月 4日 

4th episode: 以色列第四集 2012年 1月25日

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Through the Swimming Goggles
Inspiration