Recapping 2012

The year of 2012 was a busy and prosperous for us at MultiReach; From growing business for Israeli tech-companies in China, via movie production to promote tourism, all the way to introducing Taiwan studies at Haifa University. Here, we are glad to share with you “A Year in Photos” that highlights some of our great moments of the year!

Wish you all a prosperous 2013!

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♥«´¨`•° HAPPY NEW YEAR °•´¨`»♥

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Innovation = Invention + Commercialization

An honorable guest from ROC (Taiwan) has visited MultiReach in Israel last month. He is the Chairman of a big Chinese bank and it was his first visit to Israel. Our purpose was to expose the chairman to Israeli innovation. It was the Jewish holiday season in Israel, therefore, traffic was an issue, so we used Waze (A social GPS application for mobile phones developed by the Israeli start-up) to find the fastest way around. While we were driving him around Israel, a discussion rose up in the car regarding the definition of Innovation. We’ve all agreed that it is not enough to have a bright idea; you should also know how to commercialize it so it would be considered as true Innovation.

While there are many Israeli companies with bright Inventions, the solution/company mentioned above differentiated itself as a good example of bright invention made in Israel alongside with commercialization in China.

Source: iTunes

Waze, the smart crowd-source traffic information application, which also takes part in Apple Maps project, has picked up $30 million in a Series C round of funding as it looks to capitalize on a burgeoning international opportunity, particularly in China.

The Israeli company’s latest funding been led by Horizon Ventures, which is managing the funds of Hong Kong’s Li Ka Shing, considered among the most powerful and richest men in Asia.

The company, leverages data from users who have downloaded the app to help construct a very accurate and real-time picture of traffic conditions. And it’s increasingly letting users report news events.

For Waze, Asia is huge challenge/opportunity and no country is bigger or perhaps more complicated than China, where consumers are snapping up cars but the infrastructure isn’t keeping pace. That’s why the investment by Li Ka Shing is the key to Waze’s big planned push into the middle kingdom.

It’s important to note that to this day Li Ka Shing invested in few Israeli start-ups: Magisto; Waze; Onavo; Everything.me; Wibbitz, Preen.me. Founders like Noam Bardin, CEO of Waze think that Li Ka Shing can be instrumental in helping establish the necessary partnerships that are required to enter a heavily regulated market likeChina. In interviews for local newspapers, he said the payoff could be huge because there isn’t a dominant mapping player in China and the market is ripe for the solution that Waze offers.

What do you think about the suggested formula: “Innovation= Invention + Commercialization” ? Are you familiar with other examples? Leave us a comment.

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Developed in Israel, Assembled in China & Taiwan

 

Pah!

If you live on the Eastern part of the world, then you probably know Pah! An Israeli App that took Asia by storm. If you still don’t know Pah, try to look for it on YouTube and you’ll discover dozens of homemade videos of people screaming on their smartphones…Pah!  It’s a voice controlled game in which Shouting = Shooting. By shouting ‘Pah!’ you can control a little blip-firing spaceship on the screen. ‘Paaaaahhhh’ moves the spaceship, and ‘Pah!’ fires the shooter.

Here’s a Demo by a viewer in Taiwan:

 

Think it’s the most ridiculous thing ever? Well, try to tell it to people in Taiwan, China and Singapore, where the game became viral in just few days. There wasn’t even a need to post an official video of the game online as there has been millions of views to videos people posted making fun of themselves. Apparently,  piracy is a good thing cause with no marketing efforts what so ever, the game that was created within less than 48 hours became a wildfire in Asia after it was hacked (people managed to access the game without paying for downloading it).

But no need to worry, despite the fact that Israeli inventors didn’t make more than tens of thousand $ from the game, they still found a way to ride on the back of Pah’s success. They are now mentoring in conferences and seminars in Taiwan, China and Singapore sharing their experience of how to create a viral successful game within less than 48 hrs.

Are you familiar with other Israeli Apps that are success stories in Asia? Tell us!

You might also be interested in:
Israel- Taiwan: Science & Technology Cooperation
Tightening the Israeli- Taiwanese Cooperation
Taiwan President hopes for increased exchanges with Israel
Developed in Israel, Assembled in China & Taiwan
Stinky Tofu in Pita

Stinky Tofu in Pita

The biggest challenge Taiwanese -Israeli collaborations are usually facing, is with no doubt related to their cultural differences. We at MultiReach are working as consultants and business facilitators between Taiwanese and Israeli companies. Thanks to our deep understanding of these cultures, we are able to assist companies in narrowing the gap between the very different two cultures.

While MultiReach focuses on BioTech and CleanTech industries, we always happy to learn of new success stories. Hence, we’ve recently learnt of two Israeli based companies that had ‘made it’ in Taiwan:

PrimeSense, headquartered in Tel Aviv, Israel, recently teamed up with Taiwanese Asus. PrimeSense is the leader in sensing and recognition solutions, enabling consumer devices to “see” environments and allowing users to control and interact naturally with those devices in a simple and intuitive way. ASUS is the world’s top 3 consumer notebook vendor and the maker of the world’s bestselling and most award winning motherboards, is a leading enterprise in the new digital era. PrimeSense Immersive Natural Interaction™ solutions will be embedded in WAVI Xtion, a next generation user interface device developed by ASUS to extend PC usage to the living room.

Read Full article in Business Wire: http://www.businesswire.com/news/home/20110103005276/en/PrimeSense-Teams-ASUS-Bring-Intuitive-PC-Entertainment

Another story is related to recent talks between Better Place and Taiwan’s Yulon Group. MultiReach and Taiwan’s Da Ai TV crew have visited Better Place visitors Center in Hertzelia last July. Little that we knew, few months later we will hear of advanced electric car talks. Better Place LLC is reportedly in advanced talks with Yulon Group to deploy Better Place’s battery replacement station technology in Taiwan. Yulon Motor Co. Ltd. is Taiwan’s largest vehicle company, with manufacturing and importing operations. According to Globes, Taiwanese newspapers report that an agreement will include the deployment of battery replacement stations, and probably the replaceable battery technology in Yulon’s future electric car models. The papers did not say whether Better Place will manage the battery replacement and recharging stations, as it does under its business model in Israel and Denmark.

Read Full article in Globes: http://www.globes.co.il/serveen/globes/docview.asp?did=1000613794&fid=1725 )

*** Stinky tofu (or chòu dòufu臭豆腐) is a form of fermented tofu that has a strong odor. It is a popular snack in China, Taiwan and Hong Kong. Pita is a round pocket bread widely consumed in many Middle East countries among them Israel. Israelis are eating almost everything in a pita, from falafel, lamb or chicken shawarma and kebab, shakshouka (eggs and tomatoes) and hummus and other salads. Special thanks to our friend Ori who suggested the name “Stinky Tofu in a Pita” long before this post was written.

A very poor collage of Stinky tofu in Pita :-)

 

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The ‘Great Love’ Tour