Recapping 2012

The year of 2012 was a busy and prosperous for us at MultiReach; From growing business for Israeli tech-companies in China, via movie production to promote tourism, all the way to introducing Taiwan studies at Haifa University. Here, we are glad to share with you “A Year in Photos” that highlights some of our great moments of the year!

Wish you all a prosperous 2013!

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♥«´¨`•° HAPPY NEW YEAR °•´¨`»♥

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MultiReach strengthens Taiwan-Israel ties in Haifa

MultiReach 一直努力在加強台以之間的關係

Engaged in strengthening Taiwan- Israel ties, MultiReach has initiated a meeting between the Republic Of China(Taiwan) Representative in Israel- Liang-jen Chang and Haifa Mayor- Yona Yahav. Although assigned to Israel for more than three years and visited Haifa many times before, last Wednesday was Representative’s Chang first official meeting with Mayor Yahav held at Haifa City hall. The purpose of the meeting was introduction and exploring fields for cooperation.

Haifa is the third-largest city in Israel, home for three Nobel laureates (winner of the Nobel Prize for Chemistry, prof. Dan Shechtman visited Taiwan last year) and also the nation’s innovation hub where world’s leading R&D centers are located (Microsoft, Intel, Yahoo, Google and soon also Apple). In the meeting both sides pointed out that Taiwan’s manufacturing is very strong, hence two sides can strengthen the integration and create more business opportunities while R&D is conducted in Haifa and manufacturing in Taiwan.

Representative Chang also personally invited Mayor Yahav and Chairman of Haifa Science Park to a field trip in Taiwan to further develop the cooperation between both sides.

You may also be interested in:
China’s search for Innovation & Investments in Haifa, Israel
Developed in Israel, Assembled in China & Taiwan

 

Innovation = Invention + Commercialization

An honorable guest from ROC (Taiwan) has visited MultiReach in Israel last month. He is the Chairman of a big Chinese bank and it was his first visit to Israel. Our purpose was to expose the chairman to Israeli innovation. It was the Jewish holiday season in Israel, therefore, traffic was an issue, so we used Waze (A social GPS application for mobile phones developed by the Israeli start-up) to find the fastest way around. While we were driving him around Israel, a discussion rose up in the car regarding the definition of Innovation. We’ve all agreed that it is not enough to have a bright idea; you should also know how to commercialize it so it would be considered as true Innovation.

While there are many Israeli companies with bright Inventions, the solution/company mentioned above differentiated itself as a good example of bright invention made in Israel alongside with commercialization in China.

Source: iTunes

Waze, the smart crowd-source traffic information application, which also takes part in Apple Maps project, has picked up $30 million in a Series C round of funding as it looks to capitalize on a burgeoning international opportunity, particularly in China.

The Israeli company’s latest funding been led by Horizon Ventures, which is managing the funds of Hong Kong’s Li Ka Shing, considered among the most powerful and richest men in Asia.

The company, leverages data from users who have downloaded the app to help construct a very accurate and real-time picture of traffic conditions. And it’s increasingly letting users report news events.

For Waze, Asia is huge challenge/opportunity and no country is bigger or perhaps more complicated than China, where consumers are snapping up cars but the infrastructure isn’t keeping pace. That’s why the investment by Li Ka Shing is the key to Waze’s big planned push into the middle kingdom.

It’s important to note that to this day Li Ka Shing invested in few Israeli start-ups: Magisto; Waze; Onavo; Everything.me; Wibbitz, Preen.me. Founders like Noam Bardin, CEO of Waze think that Li Ka Shing can be instrumental in helping establish the necessary partnerships that are required to enter a heavily regulated market likeChina. In interviews for local newspapers, he said the payoff could be huge because there isn’t a dominant mapping player in China and the market is ripe for the solution that Waze offers.

What do you think about the suggested formula: “Innovation= Invention + Commercialization” ? Are you familiar with other examples? Leave us a comment.

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Developed in Israel, Assembled in China & Taiwan

 

Israel – it’s Real!

Hi Everyone, here are the much anticipated first two chapters of the Shalom micro-film. We shall update following chapters every Tuesday & Friday of coming weeks and then by the end of August you will enjoy the full version*** of it. So STAY TUNED!

A kind reminder, Shalom micro-film is a cooperation of Taiwan’s biggest travel agency-the Lion Travel and it’s media arm- XinMedia with Israel’s Ministry of Tourism to promote tourism from Taiwan to Israel. We, at MultiReach took part as coordinators and producers of the film.

So! here there are the first two chapters of the film, Hope you like it! Enjoy!

Chapter 1 // Chapter 2 // Chapter 3 // Chapter 4 // Chapter 5 // Chapter 6 // Chapter 7
Behind the Scene:  Dead Sea // Negev // Jerusalem // Tel- Aviv- Jaffa // Taipei

First chapter: to get OR to forget?
Ariel (David Zamir) intrduces himself to broken hearted Xiao Ai (Olivia Ong) that came to Israel rather than to Get something but to Forget something.

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Shalom Journey
Editing is almost Done
“King of Adventure Taiwan” visits Israel
The ‘Great Love’ Tour

Second chapter: Wine Speaks
Ariel, Xiao Ai and the kids are visiting the winery where they are learning about the production of wine.

 

*** Here’s the full version of “Shalom”- Enjoy!

Pah!

If you live on the Eastern part of the world, then you probably know Pah! An Israeli App that took Asia by storm. If you still don’t know Pah, try to look for it on YouTube and you’ll discover dozens of homemade videos of people screaming on their smartphones…Pah!  It’s a voice controlled game in which Shouting = Shooting. By shouting ‘Pah!’ you can control a little blip-firing spaceship on the screen. ‘Paaaaahhhh’ moves the spaceship, and ‘Pah!’ fires the shooter.

Here’s a Demo by a viewer in Taiwan:

 

Think it’s the most ridiculous thing ever? Well, try to tell it to people in Taiwan, China and Singapore, where the game became viral in just few days. There wasn’t even a need to post an official video of the game online as there has been millions of views to videos people posted making fun of themselves. Apparently,  piracy is a good thing cause with no marketing efforts what so ever, the game that was created within less than 48 hours became a wildfire in Asia after it was hacked (people managed to access the game without paying for downloading it).

But no need to worry, despite the fact that Israeli inventors didn’t make more than tens of thousand $ from the game, they still found a way to ride on the back of Pah’s success. They are now mentoring in conferences and seminars in Taiwan, China and Singapore sharing their experience of how to create a viral successful game within less than 48 hrs.

Are you familiar with other Israeli Apps that are success stories in Asia? Tell us!

You might also be interested in:
Israel- Taiwan: Science & Technology Cooperation
Tightening the Israeli- Taiwanese Cooperation
Taiwan President hopes for increased exchanges with Israel
Developed in Israel, Assembled in China & Taiwan
Stinky Tofu in Pita

MultiReach’ing London VS. MultiReach’ing Johannesburg

As a Global Consulting & Business Facilitation firm- MultiReach had a very busy November: First, we had the very popular Traveling TV show “King of Adventure Taiwan” filming in Israel. Later we’ve met with delegations from China & Taiwan visiting world leading Conference & Exhibition for Water technologies- Watec. Last week of November was spent with one arm of MultiReach attending two conferences in London while the other arm was attending an important meeting with Chinese Telecom Company in Johannesburg.

London
This year has obviously been a real watershed year in terms of companies recognizing the value and scope of what apps represent to their future business activities. MultiReach was accompanying a very promising Israeli Start- Up Company offering a mobile analytic solution in two relevant conferences: Apps World Europe (29-30 November) held two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends and where they’re leading us.

eMetrics Marketing Optimization Summit featured historically popular marketing analytics topics as well as the high-demand social media track, and two tracks focusing on mobile and media technologies and practices.
Shared wisdom and experiences of industry leaders, MultiReach is certain the Israeli Start-Up company would soon make headlines. Stay tuned!

Johannesburg
Our rich experience and deep understanding of Western and Chinese Cultural differences allow us to master in bridging those differences. MultiReach traveled to Johannesburg to accompany a well known Telecom solution provider in their meeting with a huge Chinese Telecom company. The meeting went very well and we are expecting long term cooperation between both sides.

WATEC’ing

The most exciting news in Israel this week were obviously related to Water. First, it was pouring all week- a real ”November Rain”. Second, it was the sixth year Israel’s WATEC- a three-day International Exhibition on Water, Renewable Energy and Environmental control that has drawn a global attention.

A record number of more than 240 people in 26 delegations from China & Taiwan have visited  this year’s Watec Exhibition & Conference.  The growing presence of Diplomatic delegations, Research Institute and Business people is a supporting fact to the grow interest in Israeli Innovation of Water technologies.

Hence, Israeli ministry of Industry, Trade, and Labor has signed memoranda of understanding agreement with Tianjin’s Water Authority to promote implementation of Israeli water technologies in projects in the city. Two memoranda of understanding in the fields of water technologies and small and medium business were also signed by Taiwanese Vice Minister of Economy Jung-Chiou Hwang and Industry, Trade and Labor Ministry Director-General Sharon Kedmi.

MultiReach at Watec 2011

“King of Adventure Taiwan” Visits Israel

The Israeli Ministry of Tourism is working to promote tourism from Taiwan to Israel after both sides have signed Visa Waiver agreement last May (affective since Aug. 2011).  As part of their efforts, the Ministry has invited one of Taiwan’s most viewed Traveling Show – King of Adventure (冒險王) for a 16 day journey in Israel.  “King of Adventure” leads the audience to different countries to experiences various local cultures. The show traveled to more than 60 countries around the world and was awarded with most prestigious prize of Broadcast television in Taiwan- The Golden Bell Prize in 2004, 2007 and 2009.

MultiReach had the pleasure to work with “King of Adventure” 5 people team led by the charming host Wayne (惟毅) during their* 16 days journey. Fascinated by the beauty of Israel and captured by the warmth of the Israeli people, we heard Wayne saying more than once that Israel is definitely a place he would like to visit again. From Golan Heights & Haifa to Jerusalem, Tel Aviv & Eilat, Wayne’s adventures in Israel will be all squeezed into 4 episodes broadcast in Taiwan’s SET TV (ch. 30) during coming December & January.

* Photos are available in MultiReach Profile on Facebook. To view photos, please click here.

“King of Adventure”  on SET TV (ch. 30)   冒險王- 三立電視台

7/12, 21/12, 4/1, 25/1    10 pm

1st episode : 以色列第一集 2011年 12月 7日

2nd episode :以色列第二集 2011年 12月21日

3rd episode :以色列第三集 2012年 1月 4日 

4th episode: 以色列第四集 2012年 1月25日

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Through the Swimming Goggles
Inspiration

MultiReach’ing TAIWAN

MultiReach is facilitating the flow of Technology & Investments between Israel & Asia. One vector of our work is related to business facilitation between Israeli and Taiwanese companies in Life Science and CleanTech industries. Beside the language barrier, which we feel is the least important, companies usually face challenges coming from cultural differences, they do not know how to overcome. These differences create different expectations at both parties, therefore, it is crucial to consult with an experience third party that is familiar with both cultures to manage their expectations. We feel that there’s a great room for Israeli-Taiwanese cooperation in these areas and are honored to promote it.

MultiReach met with one of Taiwan’s leading distributors in Medical Device industry to introduce them with Israeli Innovative implant for face lifting. There’s a growing interest in Israeli Medical Device technologies and we are expecting the first successful story of Israeli-Taiwanese cooperation in Medical device very soon.

Introducing Israeli Aesthetic solution to one of Taiwan's leading distributors in Medical Device

Very positive meeting at the BioMedical Engineering R&C center located in central Taiwan and looking to invest in Israeli innovative technologies and/or work on mutual clinical trails projects.

At the BioMedical Engineering R&D center

As part of their “Great Love Tour”, Da Ai TV crew supported by the Tzu Chi foundation, visited Israel last year (July 2010). DaAi TV is aired by satellite worldwide, and has millions of viewers in the Far East and America. The purpose of their visit was to cover the story of Israeli Water Technologies and MultiReach were honored to join their tour.

Meeting the wonderful ladies of Tzu Chi foundation

Maya & Michael of MultiReach,  graduated  Chinese MBA program at the Tamkang University. Here, they pay a visit to their adviser- Prof. Wang who holds the Dean position at the College of Management.

With Prof. Wang- Dean, College of Management, Tamkang University

At the Taiwan Water Corporation

And last but not least- Dr. Einhorn, head of the Jewish community in Taiwan and a dear person to our heart.

Late Sunday afternoon with honorable Dr. Einhorn