Recapping 2012

The year of 2012 was a busy and prosperous for us at MultiReach; From growing business for Israeli tech-companies in China, via movie production to promote tourism, all the way to introducing Taiwan studies at Haifa University. Here, we are glad to share with you “A Year in Photos” that highlights some of our great moments of the year!

Wish you all a prosperous 2013!

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♥«´¨`•° HAPPY NEW YEAR °•´¨`»♥

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Innovation = Invention + Commercialization

An honorable guest from ROC (Taiwan) has visited MultiReach in Israel last month. He is the Chairman of a big Chinese bank and it was his first visit to Israel. Our purpose was to expose the chairman to Israeli innovation. It was the Jewish holiday season in Israel, therefore, traffic was an issue, so we used Waze (A social GPS application for mobile phones developed by the Israeli start-up) to find the fastest way around. While we were driving him around Israel, a discussion rose up in the car regarding the definition of Innovation. We’ve all agreed that it is not enough to have a bright idea; you should also know how to commercialize it so it would be considered as true Innovation.

While there are many Israeli companies with bright Inventions, the solution/company mentioned above differentiated itself as a good example of bright invention made in Israel alongside with commercialization in China.

Source: iTunes

Waze, the smart crowd-source traffic information application, which also takes part in Apple Maps project, has picked up $30 million in a Series C round of funding as it looks to capitalize on a burgeoning international opportunity, particularly in China.

The Israeli company’s latest funding been led by Horizon Ventures, which is managing the funds of Hong Kong’s Li Ka Shing, considered among the most powerful and richest men in Asia.

The company, leverages data from users who have downloaded the app to help construct a very accurate and real-time picture of traffic conditions. And it’s increasingly letting users report news events.

For Waze, Asia is huge challenge/opportunity and no country is bigger or perhaps more complicated than China, where consumers are snapping up cars but the infrastructure isn’t keeping pace. That’s why the investment by Li Ka Shing is the key to Waze’s big planned push into the middle kingdom.

It’s important to note that to this day Li Ka Shing invested in few Israeli start-ups: Magisto; Waze; Onavo; Everything.me; Wibbitz, Preen.me. Founders like Noam Bardin, CEO of Waze think that Li Ka Shing can be instrumental in helping establish the necessary partnerships that are required to enter a heavily regulated market likeChina. In interviews for local newspapers, he said the payoff could be huge because there isn’t a dominant mapping player in China and the market is ripe for the solution that Waze offers.

What do you think about the suggested formula: “Innovation= Invention + Commercialization” ? Are you familiar with other examples? Leave us a comment.

You might also be interested in:

Developed in Israel, Assembled in China & Taiwan

 

China’s search for Innovation & Investments in Haifa, Israel

MultiReach core business is to facilitate the flow of Technology and Investments between Israel and China. Hence, we together with the City of Haifa Municipality were delighted to host number of delegations from China visiting Haifa- a city of Innovation, a week before Jewish New Year (Rosh Ha-Shana).
There were number of reasons for those delegations to come: explore opportunities for collaboration in high-tech; join 100th anniversary of Technion (Alma-mater for three Nobel Prize Laureates); and attending summit of Israeli Advanced Technology Industries (IATI) in Jerusalem.

Among Haifa’s distinguished guest were:

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  • City of Shenzhen delegation of 22 members headed by Shenzhen Mayor Mr. Xu Qin. Shenzhen is the true capital of Chinese high-tech industry, headquartering companies like HUAWEI, is also the richest in China with highest per capita income among it’s 17 million population! Following the reception by Mr. Kahlon – Israeli Minister of Communications, Mr. Xu Qin, Mayor of Shenzhen and Mr. Yona Yahav- Mayor of Haifa signed the Sister-City Agreement between Shenzhen and Haifa. Mrs. Gao – Chinese Ambassador in Israel among with senior Embassy staff also attended the ceremony. Later on, a Memorandum of Understanding on cooperation was signed by Mr. Kulas, Chairman of Haifa Economic Corporation and the Mayor of Shenzhen.
  • Shanghai City, Shi Bei Science Park delegation headed by Chairman, Mr. Ding. On top of reasons mentioned above, the delegation came to learn from the experience of MATAM Science Park in Haifa and to explore the potential of close collaboration between those organizations.
  • Chengdu City Association for Friendship with Foreign Countries headed by Vice Chairman, Mr. Xu. Together with Haifa Municipality, the delegation was exploring opportunities for high-tech and cultural ties.
It was MultiReach great honor to assist Haifa Municipality in hosting high rank delegations of this scale. We are confident that our professional contribution will lead to to greater collaboration between two nations.

Through the Swimming Goggles

Michael Liagine of MultiReach draws an analogy between Chinese Swimmers’ performance on Olympic Games and Chinese Corporations in Global Arena:

August 2004 was the time when the Olympic Games took place in Greece. Back then, I was a young enthusiastic student in Beijing. I remember myself following qualification heats and finals on TV while practicing Chinese characters. On my free time, I was swimming in a big Communist era swimming pool close to Wang Fu Jin at the center of Beijing.

As a swimming enthusiast, it was easy for me to notice the most significant change in that discipline- the phenomenal success of Chinese swimmers in the Olympic pool of 2012. It is amazing especially due to the fact that swimming was NEVER a traditional Chinese discipline like gymnastics, badminton or ping-pong. China began to develop swimming as a discipline hardly 10 years ago… and look where it has gotten. Nowadays, China is outperforming known swimming nations like Australia, Holland & Russia with raising stars like Sun Yang and Ye Shiwen, a 16 years old female who swam last leg of 400m Individual Medley faster than American super-star Ryan Lochte.

Overall medal count shows even more impressive results with China winning more Gold medals then any other team in both traditional and new disciplines (from China’s point of view) like tennis, track & field and others. During the “Cold War”, Olympic Games and other sport’s events, were always an opportunity for “Super Powers” to show their might. Back then, US and USSR were competing each other on the overall medal count. Today, all eyes are on China.

Thus,China’s performance in Olympic Games is applicable to the Business World. You get to see same determination and devotion both in Individuals and corporations inChina. Traditional and new emerging industries are rapidly closing the gap with western corporations, while spending on R&D is constantly growing and so does global presence. Hence, Chinese corporations account for 70 of Forbes’ 500 companies. Many of them evolved as leading global players in different industries. One notable example is the Telecommunications industry, where Chinese corporations ZTE & Huawei evolved in the last decade are dominating over legendary Motorola, Nokia, and Erickson.

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Inspiration

MultiReach in World Mobile Congress Barcelona 2012

Pah!

If you live on the Eastern part of the world, then you probably know Pah! An Israeli App that took Asia by storm. If you still don’t know Pah, try to look for it on YouTube and you’ll discover dozens of homemade videos of people screaming on their smartphones…Pah!  It’s a voice controlled game in which Shouting = Shooting. By shouting ‘Pah!’ you can control a little blip-firing spaceship on the screen. ‘Paaaaahhhh’ moves the spaceship, and ‘Pah!’ fires the shooter.

Here’s a Demo by a viewer in Taiwan:

 

Think it’s the most ridiculous thing ever? Well, try to tell it to people in Taiwan, China and Singapore, where the game became viral in just few days. There wasn’t even a need to post an official video of the game online as there has been millions of views to videos people posted making fun of themselves. Apparently,  piracy is a good thing cause with no marketing efforts what so ever, the game that was created within less than 48 hours became a wildfire in Asia after it was hacked (people managed to access the game without paying for downloading it).

But no need to worry, despite the fact that Israeli inventors didn’t make more than tens of thousand $ from the game, they still found a way to ride on the back of Pah’s success. They are now mentoring in conferences and seminars in Taiwan, China and Singapore sharing their experience of how to create a viral successful game within less than 48 hrs.

Are you familiar with other Israeli Apps that are success stories in Asia? Tell us!

You might also be interested in:
Israel- Taiwan: Science & Technology Cooperation
Tightening the Israeli- Taiwanese Cooperation
Taiwan President hopes for increased exchanges with Israel
Developed in Israel, Assembled in China & Taiwan
Stinky Tofu in Pita

? מה נדרש כדי למכור/לייצא לסין

השאלה השניה שאבא שלי שאל אותי בכל פעם שהתקשרתי אליו מטיוואן (שם למדתי את התואר השני שלי במנהל עסקים בסינית), הייתה:”נו? מצאת משהו שעוד אין בארץ ונוכל להיות הראשונים שנייבא אותו?”- אבא שלי הוא ללא ספק ראשון המאוכזבים מהעובדה שאיני מנצלת את השליטה בשפה הסינית ואת מערכת הקשרים הענפה שרקמתי לטובת ייבוא מוצרים לישראל. יחד עם זאת, לי היה ברור שמה שאני רוצה לעשות הוא לגמרי בכיוון ההפוך ממה שאבא שלי קיווה ולא בגלל שאני בת מרדנית (כי אני לא!)- רציתי למכור לסינים. הגאווה הלאומית שלי אמרה שמדינה שחרטה את נושא החדשנות על דגלה, חייבת להשקיע מאמצים בכיוון ייצוא לשוק המאתגר והענק הזה. כך נולדה מולטיריץ’

לשמחתי, יותר ויותר חברות ישראליות נושאות את עייניהן מזרחה. טוב זה הרי ברור, לסינים יש היום כסף והם מעוניינים במוצרים חדשניים. לצערי, רבות החברות הישראליות ש”פוסחות” על ייעוץ של גורם שלישי, כשהן מניחות שברגע שהתקשורת מתנהלת באנגלית (בין אם באמצעות מתורגמן או ישירות עם הצד הסיני)-  הוסרו כל המכשולים ואפשר לגשת לעבודת הכיבוש. לצערי, החברות האלה נכשלות במסע הכיבוש שלהן. השפה היא לא המכשול היחידי בפניו עומדות חברות זרות המבקשות להיכנס לשוק הסיני. הרבה מהסינים מדברים היום אנגלית. יחד עם זאת, ידיעת השפה הסינית תורמת ללימוד ולהבנת התרבות ו”להפלת חומות”. אז כמובן שאיני קוראת אתכם ללמוד סינית אבל כן כדאי להכיר את התרבות כדי להמנע משגיאות וכדי לתרום לתקשורת זמינה וזורמת עם הצד הסיני (לא מובן מאליו), שהרי רבים נתקלו בסיטואציה בה איש קשר סיני “נעלם” פתאום ואין דרך לאתר אותו.

 מולטיריץ’ מסייעת לחברות ישראליות להציג ולמכור את המוצר החדשני שלהן בסין וטיוואן. עבודת ההכנה שאנחנו עושים עם חברה ישראלית שמתכוונת להכנס לשוק הסיני, כוללת בדר”כ דיון ארוך בשאלה האם אכן יש לחברה את המשאבים הדרושים לצעד שכזה. בעיקר משאבים שקשורים באורך רוח וסבלנות. ומי שעשה כבר עסקים בסין – יודע שצריך הרבה אורך רוח…אבל לא רק. בטחון, רעב, מידע (פנימי), היכולת להגיד לא, וקבלה- אלה הן התכונות אותן מונה ד”ר ג’יימס צ’ן בוידאו הבא כהכרחיות לעשיית עסקים עם סין. ממליצה לכם לפנות שעה מזמנכם (אולי אחרי הפסקת צהריים כשיעילות העבודה ממילא נמוכה אצל מרביתנו) ולהקשיב להרצאה שהיא למעשה “התורה כולה על רגל אחת”. נשמח כמובן לענות על שאלות שלכם, נשמח שתגיבו כאן ושתשתפו את מי שהינכם חושבים שהמידע הזה יכול לסייע לו. 

חג אביב שמח! 

 תודה לידידנו מוטי בלאו ששיתף אותנו בסרטון המצויין .

MultiReach in Mobile World Congress Barcelona 2012

תערוכת Mobile World Congress 2012 שהתקיימה בשבוע שעבר בברצלונה היא ללא ספק האירוע הגדול של השנה בתחום המובייל. כיון שהתערוכה זכתה לסיקור תקשורתי נרחב, לא נלאה אתכם כאן בפרטים. למרות זאת, חשוב לציין שלישראל הייתה נוכחות מרשימה בתערוכה: כ- 140 חברות ישראליות הציגו בתערוכה (כ-10% מכלל החברות המציגות בה), מתוכן 100 במסגרת הדוכן של מכון הייצוא ו-40 נוספות שיציגו באופן עצמאי . ואולם, מי שבאמת גנבו את ההצגה השנה באופן לא מפתיע, היו ענקיות התקשורת הסיניות . אם לפני כעשור דיברו על תחרות בין Nokia לEricsson, הרי שהשנה נדמה היה שתערוכת המובייל עומדת בסימן מפגני ראווה של זי.טי.אי (ZTE) וחואה וויי(Huawei). הנה לכם הצצה…

מתנה ממולטיריץ’ לכבוד השנה החדשה

MultiReach’ing London VS. MultiReach’ing Johannesburg

As a Global Consulting & Business Facilitation firm- MultiReach had a very busy November: First, we had the very popular Traveling TV show “King of Adventure Taiwan” filming in Israel. Later we’ve met with delegations from China & Taiwan visiting world leading Conference & Exhibition for Water technologies- Watec. Last week of November was spent with one arm of MultiReach attending two conferences in London while the other arm was attending an important meeting with Chinese Telecom Company in Johannesburg.

London
This year has obviously been a real watershed year in terms of companies recognizing the value and scope of what apps represent to their future business activities. MultiReach was accompanying a very promising Israeli Start- Up Company offering a mobile analytic solution in two relevant conferences: Apps World Europe (29-30 November) held two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends and where they’re leading us.

eMetrics Marketing Optimization Summit featured historically popular marketing analytics topics as well as the high-demand social media track, and two tracks focusing on mobile and media technologies and practices.
Shared wisdom and experiences of industry leaders, MultiReach is certain the Israeli Start-Up company would soon make headlines. Stay tuned!

Johannesburg
Our rich experience and deep understanding of Western and Chinese Cultural differences allow us to master in bridging those differences. MultiReach traveled to Johannesburg to accompany a well known Telecom solution provider in their meeting with a huge Chinese Telecom company. The meeting went very well and we are expecting long term cooperation between both sides.

WATEC’ing

The most exciting news in Israel this week were obviously related to Water. First, it was pouring all week- a real ”November Rain”. Second, it was the sixth year Israel’s WATEC- a three-day International Exhibition on Water, Renewable Energy and Environmental control that has drawn a global attention.

A record number of more than 240 people in 26 delegations from China & Taiwan have visited  this year’s Watec Exhibition & Conference.  The growing presence of Diplomatic delegations, Research Institute and Business people is a supporting fact to the grow interest in Israeli Innovation of Water technologies.

Hence, Israeli ministry of Industry, Trade, and Labor has signed memoranda of understanding agreement with Tianjin’s Water Authority to promote implementation of Israeli water technologies in projects in the city. Two memoranda of understanding in the fields of water technologies and small and medium business were also signed by Taiwanese Vice Minister of Economy Jung-Chiou Hwang and Industry, Trade and Labor Ministry Director-General Sharon Kedmi.

MultiReach at Watec 2011