Recapping 2012

The year of 2012 was a busy and prosperous for us at MultiReach; From growing business for Israeli tech-companies in China, via movie production to promote tourism, all the way to introducing Taiwan studies at Haifa University. Here, we are glad to share with you “A Year in Photos” that highlights some of our great moments of the year!

Wish you all a prosperous 2013!


♥«´¨`•° HAPPY NEW YEAR °•´¨`»♥


Innovation = Invention + Commercialization

An honorable guest from ROC (Taiwan) has visited MultiReach in Israel last month. He is the Chairman of a big Chinese bank and it was his first visit to Israel. Our purpose was to expose the chairman to Israeli innovation. It was the Jewish holiday season in Israel, therefore, traffic was an issue, so we used Waze (A social GPS application for mobile phones developed by the Israeli start-up) to find the fastest way around. While we were driving him around Israel, a discussion rose up in the car regarding the definition of Innovation. We’ve all agreed that it is not enough to have a bright idea; you should also know how to commercialize it so it would be considered as true Innovation.

While there are many Israeli companies with bright Inventions, the solution/company mentioned above differentiated itself as a good example of bright invention made in Israel alongside with commercialization in China.

Source: iTunes

Waze, the smart crowd-source traffic information application, which also takes part in Apple Maps project, has picked up $30 million in a Series C round of funding as it looks to capitalize on a burgeoning international opportunity, particularly in China.

The Israeli company’s latest funding been led by Horizon Ventures, which is managing the funds of Hong Kong’s Li Ka Shing, considered among the most powerful and richest men in Asia.

The company, leverages data from users who have downloaded the app to help construct a very accurate and real-time picture of traffic conditions. And it’s increasingly letting users report news events.

For Waze, Asia is huge challenge/opportunity and no country is bigger or perhaps more complicated than China, where consumers are snapping up cars but the infrastructure isn’t keeping pace. That’s why the investment by Li Ka Shing is the key to Waze’s big planned push into the middle kingdom.

It’s important to note that to this day Li Ka Shing invested in few Israeli start-ups: Magisto; Waze; Onavo;; Wibbitz, Founders like Noam Bardin, CEO of Waze think that Li Ka Shing can be instrumental in helping establish the necessary partnerships that are required to enter a heavily regulated market likeChina. In interviews for local newspapers, he said the payoff could be huge because there isn’t a dominant mapping player in China and the market is ripe for the solution that Waze offers.

What do you think about the suggested formula: “Innovation= Invention + Commercialization” ? Are you familiar with other examples? Leave us a comment.

You might also be interested in:

Developed in Israel, Assembled in China & Taiwan


China’s search for Innovation & Investments in Haifa, Israel

MultiReach core business is to facilitate the flow of Technology and Investments between Israel and China. Hence, we together with the City of Haifa Municipality were delighted to host number of delegations from China visiting Haifa- a city of Innovation, a week before Jewish New Year (Rosh Ha-Shana).
There were number of reasons for those delegations to come: explore opportunities for collaboration in high-tech; join 100th anniversary of Technion (Alma-mater for three Nobel Prize Laureates); and attending summit of Israeli Advanced Technology Industries (IATI) in Jerusalem.

Among Haifa’s distinguished guest were:

nivo slider image nivo slider image nivo slider image nivo slider image
  • City of Shenzhen delegation of 22 members headed by Shenzhen Mayor Mr. Xu Qin. Shenzhen is the true capital of Chinese high-tech industry, headquartering companies like HUAWEI, is also the richest in China with highest per capita income among it’s 17 million population! Following the reception by Mr. Kahlon – Israeli Minister of Communications, Mr. Xu Qin, Mayor of Shenzhen and Mr. Yona Yahav- Mayor of Haifa signed the Sister-City Agreement between Shenzhen and Haifa. Mrs. Gao – Chinese Ambassador in Israel among with senior Embassy staff also attended the ceremony. Later on, a Memorandum of Understanding on cooperation was signed by Mr. Kulas, Chairman of Haifa Economic Corporation and the Mayor of Shenzhen.
  • Shanghai City, Shi Bei Science Park delegation headed by Chairman, Mr. Ding. On top of reasons mentioned above, the delegation came to learn from the experience of MATAM Science Park in Haifa and to explore the potential of close collaboration between those organizations.
  • Chengdu City Association for Friendship with Foreign Countries headed by Vice Chairman, Mr. Xu. Together with Haifa Municipality, the delegation was exploring opportunities for high-tech and cultural ties.
It was MultiReach great honor to assist Haifa Municipality in hosting high rank delegations of this scale. We are confident that our professional contribution will lead to to greater collaboration between two nations.

מתנה ממולטיריץ’ לכבוד השנה החדשה

MultiReach’ing TAIWAN

MultiReach is facilitating the flow of Technology & Investments between Israel & Asia. One vector of our work is related to business facilitation between Israeli and Taiwanese companies in Life Science and CleanTech industries. Beside the language barrier, which we feel is the least important, companies usually face challenges coming from cultural differences, they do not know how to overcome. These differences create different expectations at both parties, therefore, it is crucial to consult with an experience third party that is familiar with both cultures to manage their expectations. We feel that there’s a great room for Israeli-Taiwanese cooperation in these areas and are honored to promote it.

MultiReach met with one of Taiwan’s leading distributors in Medical Device industry to introduce them with Israeli Innovative implant for face lifting. There’s a growing interest in Israeli Medical Device technologies and we are expecting the first successful story of Israeli-Taiwanese cooperation in Medical device very soon.

Introducing Israeli Aesthetic solution to one of Taiwan's leading distributors in Medical Device

Very positive meeting at the BioMedical Engineering R&C center located in central Taiwan and looking to invest in Israeli innovative technologies and/or work on mutual clinical trails projects.

At the BioMedical Engineering R&D center

As part of their “Great Love Tour”, Da Ai TV crew supported by the Tzu Chi foundation, visited Israel last year (July 2010). DaAi TV is aired by satellite worldwide, and has millions of viewers in the Far East and America. The purpose of their visit was to cover the story of Israeli Water Technologies and MultiReach were honored to join their tour.

Meeting the wonderful ladies of Tzu Chi foundation

Maya & Michael of MultiReach,  graduated  Chinese MBA program at the Tamkang University. Here, they pay a visit to their adviser- Prof. Wang who holds the Dean position at the College of Management.

With Prof. Wang- Dean, College of Management, Tamkang University

At the Taiwan Water Corporation

And last but not least- Dr. Einhorn, head of the Jewish community in Taiwan and a dear person to our heart.

Late Sunday afternoon with honorable Dr. Einhorn

Moscow-> Haifa-> Beijing-> Shanghai-> Taipei

“No talk, all action!”

A world with “No talk, All action” must be a wishful thinking for some of us but in this context it’s a slogan of a Global event – The Start-up weekend.  Startup Weekends are 54-hour events where developers, designers, marketers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch startups! (Start-up weekend website).

The purpose of these weekends is mainly to allow Entrepreneurs (from both Technical & Business backgrounds) to find out if their startup ideas are viable. In 54 hours, Entrepreneurs (developers) have to pitch their idea with open mic, design and develop business plans while constantly streamlining their startup vision. Later they are expected to demo their prototypes, listen to judges’ feedback and in some cities, win prizes.

While start-up weekend website has the full list of cities hosting the event, we naturally chose to highlight only the following 5 events: Moscow will host “start-up weekend” on June 17-19.  Haifa, Israel’s Northern Port City, the home of the Technion Institute of Technology and the University of Haifa, as well as Intel’s development lab and the IBM and Microsoft R&D facility , would be hosting start-up weekend on June 22-24 (might be postponeג). Beijing will have a “start-up weekend” on June 24 – 26. Shanghai July 22. Taipei would be hosting it’s first ever “start-up weekend” on August 12-14 at the National Cheng-chi University.

MultiReach Facilitates investments between Israel, China & Taiwan, so if you are entrepreneur looking for business opportunities in these markets, leave us a comment and we’ll be happy to assist you in turning your Dream into a Successful Business!

Good Luck!

Israel- Taiwan: Science & Technology Cooperation

In our previous post here, we’ve shared the news on Taiwanese delegation visiting Israel led by ITRI’s (Taiwan’s largest and most important Industrial Research Institute) President Shyu Jyuo-min. We’ve attached a full interview with Mr. Shyu in which he was quoted saying “ITRI will focus its research and development on green energy and biotechnology”.

This blog keeps stressing these two mentioned above industries have the greatest potential for Israeli-Taiwanese cooperation. Hence, in his last visit to Taiwan (May 2011), Prof. Daniel Weihs, chief scientist of the Israeli Ministry of Science and Technology, said Taiwan was the best among the 15 countries that had signed a Scientific and Technological Cooperation Agreement with Israel in terms of the success of relationships built and papers published in several areas.

In the past few years, Scientists and academics from Taiwan and Israel have jointly worked in the areas of neuroscience, medical engineering, nanotechnology and medical devices. Future cooperation shall vary from marine sciences to algorithms for application in robotics.

Israel and Taiwan have recently granted mutual visa-waiver privilege to Taiwanese and Israeli passport holders.

Prof. Daniel Weihs, the Chief Scientist of the Ministry of Science, with Israeli Representative to Taiwan Simon Halperin and the Deputy Minister of the NSC with his team.

Photo by “Israel Economic and Cultural Office in Taipei ” (ISECO).

Stinky Tofu in Pita

The biggest challenge Taiwanese -Israeli collaborations are usually facing, is with no doubt related to their cultural differences. We at MultiReach are working as consultants and business facilitators between Taiwanese and Israeli companies. Thanks to our deep understanding of these cultures, we are able to assist companies in narrowing the gap between the very different two cultures.

While MultiReach focuses on BioTech and CleanTech industries, we always happy to learn of new success stories. Hence, we’ve recently learnt of two Israeli based companies that had ‘made it’ in Taiwan:

PrimeSense, headquartered in Tel Aviv, Israel, recently teamed up with Taiwanese Asus. PrimeSense is the leader in sensing and recognition solutions, enabling consumer devices to “see” environments and allowing users to control and interact naturally with those devices in a simple and intuitive way. ASUS is the world’s top 3 consumer notebook vendor and the maker of the world’s bestselling and most award winning motherboards, is a leading enterprise in the new digital era. PrimeSense Immersive Natural Interaction™ solutions will be embedded in WAVI Xtion, a next generation user interface device developed by ASUS to extend PC usage to the living room.

Read Full article in Business Wire:

Another story is related to recent talks between Better Place and Taiwan’s Yulon Group. MultiReach and Taiwan’s Da Ai TV crew have visited Better Place visitors Center in Hertzelia last July. Little that we knew, few months later we will hear of advanced electric car talks. Better Place LLC is reportedly in advanced talks with Yulon Group to deploy Better Place’s battery replacement station technology in Taiwan. Yulon Motor Co. Ltd. is Taiwan’s largest vehicle company, with manufacturing and importing operations. According to Globes, Taiwanese newspapers report that an agreement will include the deployment of battery replacement stations, and probably the replaceable battery technology in Yulon’s future electric car models. The papers did not say whether Better Place will manage the battery replacement and recharging stations, as it does under its business model in Israel and Denmark.

Read Full article in Globes: )

*** Stinky tofu (or chòu dòufu臭豆腐) is a form of fermented tofu that has a strong odor. It is a popular snack in China, Taiwan and Hong Kong. Pita is a round pocket bread widely consumed in many Middle East countries among them Israel. Israelis are eating almost everything in a pita, from falafel, lamb or chicken shawarma and kebab, shakshouka (eggs and tomatoes) and hummus and other salads. Special thanks to our friend Ori who suggested the name “Stinky Tofu in a Pita” long before this post was written.

A very poor collage of Stinky tofu in Pita :-)


You might also be interested in:
The ‘Great Love’ Tour

Invest in Taiwan

“Invest in Taiwan” forum was launched by Taiwan President Ma Ying-Jiu, Aug.23 in Taipei. The one-day event attracted more than 900 participants from 500 businesses and organizations, including 141 representatives from 102 foreign entities based in 25 nations. During the forum, participants learned how the government is working to facilitate private investment, while industry experts outlined opportunities for developing Taiwan’s key sectors. The government hopes to attract NT$434.42 billion (US$13.59 billion) in private investment through some 85 investment proposals mapped out by various ministries and councils.

Following this, The Representative of the Taipei Economic & Cultural Office (TECO) has held an event titled Taiwan’s Investment Environment & Opportunity, Aug.24 in Tel Aviv. Mrs. Maya Chen of MultiReach was there to listen to Mr. Jerry Shyy’s, Economic Division Director briefing. Mr.Shyy has counted the benefits of investing in Taiwan (mostly thanks to Taiwan’s position as a gateway to China). Mr. Shyy has also mentioned i-Taiwan 12 projects, 12 major public constructions projects to regenerate Taiwan’s economic miracle. The estimated investment amount is NT$4 trillion (~ US$12.5 billion) from 2008-2016. Government’s efforts in promoting the Six emerging industries (BioTech, Tourism, Green Energy, HealthCare, High End Agriculture and Cultural & Creative Industries) were introduced as well.

Mr. Jerry Shyy (right), Economic Division Director, Mr. Liang-jen Chang (center), Representative, Mr. Terry Wang (left).

Mr.Shyy’s briefing was followed by an excellent presentation by Mr. Terry Wang. Mr. Wang, former IBM Consultant in Taiwan was introducing Taiwan’s Hi-Tech Industry, putting an emphasis on Israel’s Opportunity.

Mrs. Maya Chen (right), Managing Director of MultiReach, Mr. Terry Wang (center), Mrs. Susan Yang of TECO.