Shalom Journey

If you’ve been viewing our Facebook profile and wondering about photos we’re recently uploaded, here’s the story behind them: About a month ago, The Lion Group (雄獅旅行社), the largest travel agency in Taiwan and its media company “XinMedia” have contact MultiReach seeking our assistance in producing a Micro-Film in Israel. MultiReach had accompanied TV crews filming in Israel before; however, this case was different. The Lion Group has recognized the growing market of Tourism fromTaiwan to Israel hence; they decided to film a micro-film that would highlight Israel’s beauty and tourist attractions. Needless to say, Lion Group initiative was supported by the Israeli Ministry of Tourism.

The “Shalom Journey” micro-film tells the story of a broken hearted girl coming fromTaiwanto travel inIsraelwhere she meets nice guy who introduces her magical spots of Israel. The filming work lasted 11 days during June and included 15 hard working and very professional staff. The movie is expected to be seen inTaiwanas of late July. We’ll keep you posted of course.

MultiReach would like to thank all parties who participate in “Shalom Journey” micro-film production: The Israeli Ministry of Foreign Affairs, The Israeli Ministry ofTourism,IsraelCultural & Economy Office inTaipei,Taiwan Israel Chamber of Commerce, Israel Airport Authority, Israel Police, Egged, Israel Post, Western Wall Council, Han HaShayarot, Kfar HaMaccabiah Hotel & Suites, Golan Wines, Ilana Goor Museum and others. Also big thanks to all our friends who took part and assisted us in production. Last but not least, thank you to all crew members: Thank you Xinwen, Director Kevin, Script writer Yuni, Producer Yuan Yuan, photographers Hacken and Kenny, Actress Olivia, Actor David and all the others. It was a great pleasure to work with all of you and we do hope that this was just a beginning of a very Fruitful & Enjoyable Journey. Shalom!

At the Western Wall

Israel- Taiwan: Science & Technology Cooperation

In our previous post here, we’ve shared the news on Taiwanese delegation visiting Israel led by ITRI’s (Taiwan’s largest and most important Industrial Research Institute) President Shyu Jyuo-min. We’ve attached a full interview with Mr. Shyu in which he was quoted saying “ITRI will focus its research and development on green energy and biotechnology”.

This blog keeps stressing these two mentioned above industries have the greatest potential for Israeli-Taiwanese cooperation. Hence, in his last visit to Taiwan (May 2011), Prof. Daniel Weihs, chief scientist of the Israeli Ministry of Science and Technology, said Taiwan was the best among the 15 countries that had signed a Scientific and Technological Cooperation Agreement with Israel in terms of the success of relationships built and papers published in several areas.

In the past few years, Scientists and academics from Taiwan and Israel have jointly worked in the areas of neuroscience, medical engineering, nanotechnology and medical devices. Future cooperation shall vary from marine sciences to algorithms for application in robotics.

Israel and Taiwan have recently granted mutual visa-waiver privilege to Taiwanese and Israeli passport holders.

Prof. Daniel Weihs, the Chief Scientist of the Ministry of Science, with Israeli Representative to Taiwan Simon Halperin and the Deputy Minister of the NSC with his team.

Photo by “Israel Economic and Cultural Office in Taipei ” (ISECO).

The ‘Great Love’ Tour

Last month (July 2010), I had the honor to accompany a team of Taiwanese television station- DaAi TV Network, who has visited Israel for a series of programs on Israeli Water Technologies. DaAi (Chinese: 大愛, means “Great Love”)TV is aired by satellite worldwide, and has millions of viewers in the Far East and America.

The idea of sending Taiwanese TV crew to cover Israeli Water Technologies was born after those technologies have left strong impressions on Taiwanese delegation of Ministry of Environmental Protection while visiting WATEC last November. DaAi TV with the assistance of the director of economic affairs ofISECO, Mr. Ophir Gore and The Israel Export and International Cooperation Institute have tailored a two weeks tour to cover the following topics: desalination; water conservation and leaks prevention; water management and transportation; water purification; filtration; sewage treatment and wastewater recycling; water control, management, and monitoring; irrigation; and Israel’s Bedouin community.

Kibbutz Alonim. DaAi TV crew with Mr.Asher Eizenkot (right), Head of Soil and Water Department, Israeli Ministry of Agriculture and Mr. KD Jou (left) , Senior Engineer of Taiwan Water Corp.

Together we have visited  Netafim Ltd.IDE Technologies Ltd., Shari Arison’s water venture MIYAWhitewater Technology Group portfolio company Checklight Ltd., Motorola Israel Ltd. unit Mottech Water Management Solutions Ltd., and despite previous publications, we were even able to squeeze a meeting with Mr. Assaf Barnea, CEO of Israel’s premier water technologies incubator Kinrot Technology Ventures.

IDE's desalination plant in Ashkelon

Not related to Water Technologies, yet attracts much of attention (maybe thanks to the success of “Start-Up Nation” in Taiwan), the team also visited Better Place , and may run a separate program on Shay Agassi’s electric car venture.
 
Here’s a recap video of ‘Great Love’ Tour (Subscribe to MultiReach Channel on YouTube)

Taiwan Israel Chamber of Commerce established in Taipei

The Taiwan Israel Chamber of Commerce (TICC) was established in Taipei today (July 11, 2010). TICC aims to promote trade, culture, education and tourism between the two countries. The establishment of TICC comes after growth of bilateral trade between Taiwan and Israel in recent years. Hence, in 2009, despite world recession, bilateral trade between Taiwan and Israel has grown rapidly. In the first quarter of 2010, Israel’s total exports to Taiwan grew by 145 percent, while exports from Taiwan to Israel grew by 16 percent, according to the Israeli Economic & Cultural Office (ISECO).