Recapping 2012

The year of 2012 was a busy and prosperous for us at MultiReach; From growing business for Israeli tech-companies in China, via movie production to promote tourism, all the way to introducing Taiwan studies at Haifa University. Here, we are glad to share with you “A Year in Photos” that highlights some of our great moments of the year!

Wish you all a prosperous 2013!

´*•.¸(*•.¸♥¸.•*´)¸.•*´

♥«´¨`•° HAPPY NEW YEAR °•´¨`»♥

.¸.•*(¸.•*´♥`*•.¸)`*•.

China’s search for Innovation & Investments in Haifa, Israel

MultiReach core business is to facilitate the flow of Technology and Investments between Israel and China. Hence, we together with the City of Haifa Municipality were delighted to host number of delegations from China visiting Haifa- a city of Innovation, a week before Jewish New Year (Rosh Ha-Shana).
There were number of reasons for those delegations to come: explore opportunities for collaboration in high-tech; join 100th anniversary of Technion (Alma-mater for three Nobel Prize Laureates); and attending summit of Israeli Advanced Technology Industries (IATI) in Jerusalem.

Among Haifa’s distinguished guest were:

nivo slider image nivo slider image nivo slider image nivo slider image
  • City of Shenzhen delegation of 22 members headed by Shenzhen Mayor Mr. Xu Qin. Shenzhen is the true capital of Chinese high-tech industry, headquartering companies like HUAWEI, is also the richest in China with highest per capita income among it’s 17 million population! Following the reception by Mr. Kahlon – Israeli Minister of Communications, Mr. Xu Qin, Mayor of Shenzhen and Mr. Yona Yahav- Mayor of Haifa signed the Sister-City Agreement between Shenzhen and Haifa. Mrs. Gao – Chinese Ambassador in Israel among with senior Embassy staff also attended the ceremony. Later on, a Memorandum of Understanding on cooperation was signed by Mr. Kulas, Chairman of Haifa Economic Corporation and the Mayor of Shenzhen.
  • Shanghai City, Shi Bei Science Park delegation headed by Chairman, Mr. Ding. On top of reasons mentioned above, the delegation came to learn from the experience of MATAM Science Park in Haifa and to explore the potential of close collaboration between those organizations.
  • Chengdu City Association for Friendship with Foreign Countries headed by Vice Chairman, Mr. Xu. Together with Haifa Municipality, the delegation was exploring opportunities for high-tech and cultural ties.
It was MultiReach great honor to assist Haifa Municipality in hosting high rank delegations of this scale. We are confident that our professional contribution will lead to to greater collaboration between two nations.

Through the Swimming Goggles

Michael Liagine of MultiReach draws an analogy between Chinese Swimmers’ performance on Olympic Games and Chinese Corporations in Global Arena:

August 2004 was the time when the Olympic Games took place in Greece. Back then, I was a young enthusiastic student in Beijing. I remember myself following qualification heats and finals on TV while practicing Chinese characters. On my free time, I was swimming in a big Communist era swimming pool close to Wang Fu Jin at the center of Beijing.

As a swimming enthusiast, it was easy for me to notice the most significant change in that discipline- the phenomenal success of Chinese swimmers in the Olympic pool of 2012. It is amazing especially due to the fact that swimming was NEVER a traditional Chinese discipline like gymnastics, badminton or ping-pong. China began to develop swimming as a discipline hardly 10 years ago… and look where it has gotten. Nowadays, China is outperforming known swimming nations like Australia, Holland & Russia with raising stars like Sun Yang and Ye Shiwen, a 16 years old female who swam last leg of 400m Individual Medley faster than American super-star Ryan Lochte.

Overall medal count shows even more impressive results with China winning more Gold medals then any other team in both traditional and new disciplines (from China’s point of view) like tennis, track & field and others. During the “Cold War”, Olympic Games and other sport’s events, were always an opportunity for “Super Powers” to show their might. Back then, US and USSR were competing each other on the overall medal count. Today, all eyes are on China.

Thus,China’s performance in Olympic Games is applicable to the Business World. You get to see same determination and devotion both in Individuals and corporations inChina. Traditional and new emerging industries are rapidly closing the gap with western corporations, while spending on R&D is constantly growing and so does global presence. Hence, Chinese corporations account for 70 of Forbes’ 500 companies. Many of them evolved as leading global players in different industries. One notable example is the Telecommunications industry, where Chinese corporations ZTE & Huawei evolved in the last decade are dominating over legendary Motorola, Nokia, and Erickson.

You might also be interested in :

Inspiration

MultiReach in World Mobile Congress Barcelona 2012

Israel – it’s Real!

Hi Everyone, here are the much anticipated first two chapters of the Shalom micro-film. We shall update following chapters every Tuesday & Friday of coming weeks and then by the end of August you will enjoy the full version*** of it. So STAY TUNED!

A kind reminder, Shalom micro-film is a cooperation of Taiwan’s biggest travel agency-the Lion Travel and it’s media arm- XinMedia with Israel’s Ministry of Tourism to promote tourism from Taiwan to Israel. We, at MultiReach took part as coordinators and producers of the film.

So! here there are the first two chapters of the film, Hope you like it! Enjoy!

Chapter 1 // Chapter 2 // Chapter 3 // Chapter 4 // Chapter 5 // Chapter 6 // Chapter 7
Behind the Scene:  Dead Sea // Negev // Jerusalem // Tel- Aviv- Jaffa // Taipei

First chapter: to get OR to forget?
Ariel (David Zamir) intrduces himself to broken hearted Xiao Ai (Olivia Ong) that came to Israel rather than to Get something but to Forget something.

You might also be interested in :
Shalom Journey
Editing is almost Done
“King of Adventure Taiwan” visits Israel
The ‘Great Love’ Tour

Second chapter: Wine Speaks
Ariel, Xiao Ai and the kids are visiting the winery where they are learning about the production of wine.

 

*** Here’s the full version of “Shalom”- Enjoy!

Shalom Journey

If you’ve been viewing our Facebook profile and wondering about photos we’re recently uploaded, here’s the story behind them: About a month ago, The Lion Group (雄獅旅行社), the largest travel agency in Taiwan and its media company “XinMedia” have contact MultiReach seeking our assistance in producing a Micro-Film in Israel. MultiReach had accompanied TV crews filming in Israel before; however, this case was different. The Lion Group has recognized the growing market of Tourism fromTaiwan to Israel hence; they decided to film a micro-film that would highlight Israel’s beauty and tourist attractions. Needless to say, Lion Group initiative was supported by the Israeli Ministry of Tourism.

The “Shalom Journey” micro-film tells the story of a broken hearted girl coming fromTaiwanto travel inIsraelwhere she meets nice guy who introduces her magical spots of Israel. The filming work lasted 11 days during June and included 15 hard working and very professional staff. The movie is expected to be seen inTaiwanas of late July. We’ll keep you posted of course.

MultiReach would like to thank all parties who participate in “Shalom Journey” micro-film production: The Israeli Ministry of Foreign Affairs, The Israeli Ministry ofTourism,IsraelCultural & Economy Office inTaipei,Taiwan Israel Chamber of Commerce, Israel Airport Authority, Israel Police, Egged, Israel Post, Western Wall Council, Han HaShayarot, Kfar HaMaccabiah Hotel & Suites, Golan Wines, Ilana Goor Museum and others. Also big thanks to all our friends who took part and assisted us in production. Last but not least, thank you to all crew members: Thank you Xinwen, Director Kevin, Script writer Yuni, Producer Yuan Yuan, photographers Hacken and Kenny, Actress Olivia, Actor David and all the others. It was a great pleasure to work with all of you and we do hope that this was just a beginning of a very Fruitful & Enjoyable Journey. Shalom!

At the Western Wall

Inspiration

This week we were honored to meet Asia’s best known endurance athlete, an ultramarathon runner from Taiwan- Mr. Kevin Lin (林義傑). Mr. Lin is visiting Israel these days, planning next year’s marathon along Israeli desert- the Negev crate 2013 run.   Lin chose to devote his remarkable achievements (e.g. crossing the Sahara desert in 2007 and completing an unprecedented 10,000-kilometer run of the Silk Road) in favor of supporting orphaned children around the world. Amazed by his enthusiasm, dedication and high level of social responsibly, our business talk had quickly become a talk about charity projects led by himself and a group of his friends. Thank you Mr. Lin for an inspiring evening!

MultiReach with Mr. Kevin Lin and a friend

MultiReach in Mobile World Congress Barcelona 2012

תערוכת Mobile World Congress 2012 שהתקיימה בשבוע שעבר בברצלונה היא ללא ספק האירוע הגדול של השנה בתחום המובייל. כיון שהתערוכה זכתה לסיקור תקשורתי נרחב, לא נלאה אתכם כאן בפרטים. למרות זאת, חשוב לציין שלישראל הייתה נוכחות מרשימה בתערוכה: כ- 140 חברות ישראליות הציגו בתערוכה (כ-10% מכלל החברות המציגות בה), מתוכן 100 במסגרת הדוכן של מכון הייצוא ו-40 נוספות שיציגו באופן עצמאי . ואולם, מי שבאמת גנבו את ההצגה השנה באופן לא מפתיע, היו ענקיות התקשורת הסיניות . אם לפני כעשור דיברו על תחרות בין Nokia לEricsson, הרי שהשנה נדמה היה שתערוכת המובייל עומדת בסימן מפגני ראווה של זי.טי.אי (ZTE) וחואה וויי(Huawei). הנה לכם הצצה…

מתנה ממולטיריץ’ לכבוד השנה החדשה

WATEC’ing

The most exciting news in Israel this week were obviously related to Water. First, it was pouring all week- a real ”November Rain”. Second, it was the sixth year Israel’s WATEC- a three-day International Exhibition on Water, Renewable Energy and Environmental control that has drawn a global attention.

A record number of more than 240 people in 26 delegations from China & Taiwan have visited  this year’s Watec Exhibition & Conference.  The growing presence of Diplomatic delegations, Research Institute and Business people is a supporting fact to the grow interest in Israeli Innovation of Water technologies.

Hence, Israeli ministry of Industry, Trade, and Labor has signed memoranda of understanding agreement with Tianjin’s Water Authority to promote implementation of Israeli water technologies in projects in the city. Two memoranda of understanding in the fields of water technologies and small and medium business were also signed by Taiwanese Vice Minister of Economy Jung-Chiou Hwang and Industry, Trade and Labor Ministry Director-General Sharon Kedmi.

MultiReach at Watec 2011