MultiReach strengthens Taiwan-Israel ties in Haifa

MultiReach 一直努力在加強台以之間的關係

Engaged in strengthening Taiwan- Israel ties, MultiReach has initiated a meeting between the Republic Of China(Taiwan) Representative in Israel- Liang-jen Chang and Haifa Mayor- Yona Yahav. Although assigned to Israel for more than three years and visited Haifa many times before, last Wednesday was Representative’s Chang first official meeting with Mayor Yahav held at Haifa City hall. The purpose of the meeting was introduction and exploring fields for cooperation.

Haifa is the third-largest city in Israel, home for three Nobel laureates (winner of the Nobel Prize for Chemistry, prof. Dan Shechtman visited Taiwan last year) and also the nation’s innovation hub where world’s leading R&D centers are located (Microsoft, Intel, Yahoo, Google and soon also Apple). In the meeting both sides pointed out that Taiwan’s manufacturing is very strong, hence two sides can strengthen the integration and create more business opportunities while R&D is conducted in Haifa and manufacturing in Taiwan.

Representative Chang also personally invited Mayor Yahav and Chairman of Haifa Science Park to a field trip in Taiwan to further develop the cooperation between both sides.

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China’s search for Innovation & Investments in Haifa, Israel
Developed in Israel, Assembled in China & Taiwan

 

China’s search for Innovation & Investments in Haifa, Israel

MultiReach core business is to facilitate the flow of Technology and Investments between Israel and China. Hence, we together with the City of Haifa Municipality were delighted to host number of delegations from China visiting Haifa- a city of Innovation, a week before Jewish New Year (Rosh Ha-Shana).
There were number of reasons for those delegations to come: explore opportunities for collaboration in high-tech; join 100th anniversary of Technion (Alma-mater for three Nobel Prize Laureates); and attending summit of Israeli Advanced Technology Industries (IATI) in Jerusalem.

Among Haifa’s distinguished guest were:

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  • City of Shenzhen delegation of 22 members headed by Shenzhen Mayor Mr. Xu Qin. Shenzhen is the true capital of Chinese high-tech industry, headquartering companies like HUAWEI, is also the richest in China with highest per capita income among it’s 17 million population! Following the reception by Mr. Kahlon – Israeli Minister of Communications, Mr. Xu Qin, Mayor of Shenzhen and Mr. Yona Yahav- Mayor of Haifa signed the Sister-City Agreement between Shenzhen and Haifa. Mrs. Gao – Chinese Ambassador in Israel among with senior Embassy staff also attended the ceremony. Later on, a Memorandum of Understanding on cooperation was signed by Mr. Kulas, Chairman of Haifa Economic Corporation and the Mayor of Shenzhen.
  • Shanghai City, Shi Bei Science Park delegation headed by Chairman, Mr. Ding. On top of reasons mentioned above, the delegation came to learn from the experience of MATAM Science Park in Haifa and to explore the potential of close collaboration between those organizations.
  • Chengdu City Association for Friendship with Foreign Countries headed by Vice Chairman, Mr. Xu. Together with Haifa Municipality, the delegation was exploring opportunities for high-tech and cultural ties.
It was MultiReach great honor to assist Haifa Municipality in hosting high rank delegations of this scale. We are confident that our professional contribution will lead to to greater collaboration between two nations.

Pah!

If you live on the Eastern part of the world, then you probably know Pah! An Israeli App that took Asia by storm. If you still don’t know Pah, try to look for it on YouTube and you’ll discover dozens of homemade videos of people screaming on their smartphones…Pah!  It’s a voice controlled game in which Shouting = Shooting. By shouting ‘Pah!’ you can control a little blip-firing spaceship on the screen. ‘Paaaaahhhh’ moves the spaceship, and ‘Pah!’ fires the shooter.

Here’s a Demo by a viewer in Taiwan:

 

Think it’s the most ridiculous thing ever? Well, try to tell it to people in Taiwan, China and Singapore, where the game became viral in just few days. There wasn’t even a need to post an official video of the game online as there has been millions of views to videos people posted making fun of themselves. Apparently,  piracy is a good thing cause with no marketing efforts what so ever, the game that was created within less than 48 hours became a wildfire in Asia after it was hacked (people managed to access the game without paying for downloading it).

But no need to worry, despite the fact that Israeli inventors didn’t make more than tens of thousand $ from the game, they still found a way to ride on the back of Pah’s success. They are now mentoring in conferences and seminars in Taiwan, China and Singapore sharing their experience of how to create a viral successful game within less than 48 hrs.

Are you familiar with other Israeli Apps that are success stories in Asia? Tell us!

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Israel- Taiwan: Science & Technology Cooperation
Tightening the Israeli- Taiwanese Cooperation
Taiwan President hopes for increased exchanges with Israel
Developed in Israel, Assembled in China & Taiwan
Stinky Tofu in Pita

? מה נדרש כדי למכור/לייצא לסין

השאלה השניה שאבא שלי שאל אותי בכל פעם שהתקשרתי אליו מטיוואן (שם למדתי את התואר השני שלי במנהל עסקים בסינית), הייתה:”נו? מצאת משהו שעוד אין בארץ ונוכל להיות הראשונים שנייבא אותו?”- אבא שלי הוא ללא ספק ראשון המאוכזבים מהעובדה שאיני מנצלת את השליטה בשפה הסינית ואת מערכת הקשרים הענפה שרקמתי לטובת ייבוא מוצרים לישראל. יחד עם זאת, לי היה ברור שמה שאני רוצה לעשות הוא לגמרי בכיוון ההפוך ממה שאבא שלי קיווה ולא בגלל שאני בת מרדנית (כי אני לא!)- רציתי למכור לסינים. הגאווה הלאומית שלי אמרה שמדינה שחרטה את נושא החדשנות על דגלה, חייבת להשקיע מאמצים בכיוון ייצוא לשוק המאתגר והענק הזה. כך נולדה מולטיריץ’

לשמחתי, יותר ויותר חברות ישראליות נושאות את עייניהן מזרחה. טוב זה הרי ברור, לסינים יש היום כסף והם מעוניינים במוצרים חדשניים. לצערי, רבות החברות הישראליות ש”פוסחות” על ייעוץ של גורם שלישי, כשהן מניחות שברגע שהתקשורת מתנהלת באנגלית (בין אם באמצעות מתורגמן או ישירות עם הצד הסיני)-  הוסרו כל המכשולים ואפשר לגשת לעבודת הכיבוש. לצערי, החברות האלה נכשלות במסע הכיבוש שלהן. השפה היא לא המכשול היחידי בפניו עומדות חברות זרות המבקשות להיכנס לשוק הסיני. הרבה מהסינים מדברים היום אנגלית. יחד עם זאת, ידיעת השפה הסינית תורמת ללימוד ולהבנת התרבות ו”להפלת חומות”. אז כמובן שאיני קוראת אתכם ללמוד סינית אבל כן כדאי להכיר את התרבות כדי להמנע משגיאות וכדי לתרום לתקשורת זמינה וזורמת עם הצד הסיני (לא מובן מאליו), שהרי רבים נתקלו בסיטואציה בה איש קשר סיני “נעלם” פתאום ואין דרך לאתר אותו.

 מולטיריץ’ מסייעת לחברות ישראליות להציג ולמכור את המוצר החדשני שלהן בסין וטיוואן. עבודת ההכנה שאנחנו עושים עם חברה ישראלית שמתכוונת להכנס לשוק הסיני, כוללת בדר”כ דיון ארוך בשאלה האם אכן יש לחברה את המשאבים הדרושים לצעד שכזה. בעיקר משאבים שקשורים באורך רוח וסבלנות. ומי שעשה כבר עסקים בסין – יודע שצריך הרבה אורך רוח…אבל לא רק. בטחון, רעב, מידע (פנימי), היכולת להגיד לא, וקבלה- אלה הן התכונות אותן מונה ד”ר ג’יימס צ’ן בוידאו הבא כהכרחיות לעשיית עסקים עם סין. ממליצה לכם לפנות שעה מזמנכם (אולי אחרי הפסקת צהריים כשיעילות העבודה ממילא נמוכה אצל מרביתנו) ולהקשיב להרצאה שהיא למעשה “התורה כולה על רגל אחת”. נשמח כמובן לענות על שאלות שלכם, נשמח שתגיבו כאן ושתשתפו את מי שהינכם חושבים שהמידע הזה יכול לסייע לו. 

חג אביב שמח! 

 תודה לידידנו מוטי בלאו ששיתף אותנו בסרטון המצויין .

מתנה ממולטיריץ’ לכבוד השנה החדשה

MultiReach’ing TAIWAN

MultiReach is facilitating the flow of Technology & Investments between Israel & Asia. One vector of our work is related to business facilitation between Israeli and Taiwanese companies in Life Science and CleanTech industries. Beside the language barrier, which we feel is the least important, companies usually face challenges coming from cultural differences, they do not know how to overcome. These differences create different expectations at both parties, therefore, it is crucial to consult with an experience third party that is familiar with both cultures to manage their expectations. We feel that there’s a great room for Israeli-Taiwanese cooperation in these areas and are honored to promote it.

MultiReach met with one of Taiwan’s leading distributors in Medical Device industry to introduce them with Israeli Innovative implant for face lifting. There’s a growing interest in Israeli Medical Device technologies and we are expecting the first successful story of Israeli-Taiwanese cooperation in Medical device very soon.

Introducing Israeli Aesthetic solution to one of Taiwan's leading distributors in Medical Device

Very positive meeting at the BioMedical Engineering R&C center located in central Taiwan and looking to invest in Israeli innovative technologies and/or work on mutual clinical trails projects.

At the BioMedical Engineering R&D center

As part of their “Great Love Tour”, Da Ai TV crew supported by the Tzu Chi foundation, visited Israel last year (July 2010). DaAi TV is aired by satellite worldwide, and has millions of viewers in the Far East and America. The purpose of their visit was to cover the story of Israeli Water Technologies and MultiReach were honored to join their tour.

Meeting the wonderful ladies of Tzu Chi foundation

Maya & Michael of MultiReach,  graduated  Chinese MBA program at the Tamkang University. Here, they pay a visit to their adviser- Prof. Wang who holds the Dean position at the College of Management.

With Prof. Wang- Dean, College of Management, Tamkang University

At the Taiwan Water Corporation

And last but not least- Dr. Einhorn, head of the Jewish community in Taiwan and a dear person to our heart.

Late Sunday afternoon with honorable Dr. Einhorn

Taiwan President hopes for increased exchanges with Israel

According to Radio Taiwan International (RTI), Taiwan President Ma Ying-jeou said on Monday (May 2nd, 2011) he hopes Taiwan and Israel can enhance trade and cultural exchanges.

Speaking while receiving an Israeli parliamentary group at the Presidential Office, President Ma said:

“We began improving ties with Mainland China three years ago and have since signed 15 cooperative agreements,” Ma said. “As our relations have deepened, the light of peace has already begun to break through the clouds. This should be considered a positive development with regards to regional security. We also hope that Israel can use this opportunity to further improve its ties [with Taiwan]. This would be a positive development to the two sides as well as the region”.

Ma also said both countries (Taiwan and Israel) are alike as they both show fast growth in terms of freedom, technology, and the economy. President Ma mentioned that bilateral trade with Israel last year was only US$1.2 billion and that there was great room for improvement in this regard. He also said he hoped the two sides could expand the range of their cultural exchanges.

At the International Forum on Biotechnology Policy May 2 in Taipei City, President Ma said his government will spare no effort in developing Taiwan’s biotechnology sector and advancing the country along the path to becoming a global innovative powerhouse. Therefore, it’s obvious that BioTech sector has the greatest potential in expending the Taiwanese – Israeli collaboration. We’ve just recently learned that Taiwan is set to launch an NT$60 billion (US$2.09 billion) venture capital fund aimed at generating increased investment in the nation’s biotechnology sector. According to C.Y. Chu, Minister without Portfolio: “This initiative can help startups grow and develop business opportunities. Around 40 percent of the fund will be covered by public money from the National Development Fund, with the balance put up by private investors.”

Read full article here.

Stinky Tofu in Pita

The biggest challenge Taiwanese -Israeli collaborations are usually facing, is with no doubt related to their cultural differences. We at MultiReach are working as consultants and business facilitators between Taiwanese and Israeli companies. Thanks to our deep understanding of these cultures, we are able to assist companies in narrowing the gap between the very different two cultures.

While MultiReach focuses on BioTech and CleanTech industries, we always happy to learn of new success stories. Hence, we’ve recently learnt of two Israeli based companies that had ‘made it’ in Taiwan:

PrimeSense, headquartered in Tel Aviv, Israel, recently teamed up with Taiwanese Asus. PrimeSense is the leader in sensing and recognition solutions, enabling consumer devices to “see” environments and allowing users to control and interact naturally with those devices in a simple and intuitive way. ASUS is the world’s top 3 consumer notebook vendor and the maker of the world’s bestselling and most award winning motherboards, is a leading enterprise in the new digital era. PrimeSense Immersive Natural Interaction™ solutions will be embedded in WAVI Xtion, a next generation user interface device developed by ASUS to extend PC usage to the living room.

Read Full article in Business Wire: http://www.businesswire.com/news/home/20110103005276/en/PrimeSense-Teams-ASUS-Bring-Intuitive-PC-Entertainment

Another story is related to recent talks between Better Place and Taiwan’s Yulon Group. MultiReach and Taiwan’s Da Ai TV crew have visited Better Place visitors Center in Hertzelia last July. Little that we knew, few months later we will hear of advanced electric car talks. Better Place LLC is reportedly in advanced talks with Yulon Group to deploy Better Place’s battery replacement station technology in Taiwan. Yulon Motor Co. Ltd. is Taiwan’s largest vehicle company, with manufacturing and importing operations. According to Globes, Taiwanese newspapers report that an agreement will include the deployment of battery replacement stations, and probably the replaceable battery technology in Yulon’s future electric car models. The papers did not say whether Better Place will manage the battery replacement and recharging stations, as it does under its business model in Israel and Denmark.

Read Full article in Globes: http://www.globes.co.il/serveen/globes/docview.asp?did=1000613794&fid=1725 )

*** Stinky tofu (or chòu dòufu臭豆腐) is a form of fermented tofu that has a strong odor. It is a popular snack in China, Taiwan and Hong Kong. Pita is a round pocket bread widely consumed in many Middle East countries among them Israel. Israelis are eating almost everything in a pita, from falafel, lamb or chicken shawarma and kebab, shakshouka (eggs and tomatoes) and hummus and other salads. Special thanks to our friend Ori who suggested the name “Stinky Tofu in a Pita” long before this post was written.

A very poor collage of Stinky tofu in Pita :-)

 

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The ‘Great Love’ Tour

Israel – The heart of Innovation

As business facilitators of Investments and Technology flow between Israel, China and Taiwan, We at MultiReach wish to make sure our customers and partners are up to date with latest developments in the High-Tech world; therefore, we want to draw your attention to two worth noticing events:

The annual conference of the Israeli Hi Tech Industry Association

The conference is been held in Jerusalem between June 7-9, 2010. It will be holding keynote presentations from top executives from around the globe, and over 50 presentations by Israeli start-ups, over 2,000 participants are expected to examine how: TECHNOLOGY INNOVATION transformed into BUSINESS INNOVATION to generate a top rated Hi-Tech industry.

A big and important executive delegation from China is visiting the conference. Among the guests are Vice General Secretary of China Hi-Tech Fair, Organizing Committee & Shenzhen Municipal Government – Mr. Gao Guohui, Director, High and New Tech Dept., China Ministry of Commerce – Mr. Sun Jian, Chairman of the Shenzhen Stock Exchange – Mr. Chen Dongzheng and many IT, VC, Life Sciense and Renewable Energy executives. The purpose of their visit is to promote technological cooperation’s between Israel and China.

Hence, the conference unites all facets of the Israeli Hi Tech ecosystem under one roof – Startup companies, Investors, Venture Capital Firms, Entrepreneurs, International Technological Companies and other industry affiliates.

 ILSI-Biomed Israel 2010

Israel Life Science Industry (ILSI) will hold the 9th Biomed annual conference, June 14-16 in Tel Aviv.  

Biomed 2010 takes closer look at cardiology, vaccines, oncology, personalized medicine, metabolic diseases and aesthetic medicine markets. All these discussions will serve as background to the presentations given by 60 or so Israeli medical device and biopharma companies.

For reference, last year’s event drew 6,000 industry players, engineers and scientists, with 800 participants from 35 countries and in excess of 2,500 one-on-one meetings.

Congratulations Computex Taipei!

One of the largest computer and technology fairs in the world was opened today (June 1st) in Taipei, Taiwan. COMPUTEX Taipei, (Chinese: 台北國際電腦展), is a computer expo held annually at the Taipei World Trade Center . The five day show (June 1st- June 5th) is nowadays the second largest computer expo in the world (after CeBIT) and the largest in Asia, with participation from major manufacturers such as Intel, AMD, ATI, NVIDIA, ASUS, ACER, MSI, GIGABYTE and others.
This year the it’s organizers, Taiwan External Trade Development Council (TAITRA) and Taipei Computer Association (TCA) are celebrating Computex 30th anniversary. Organizers noted  a record attendance of Chinese exhibitors on opening day, a fact we’ve mentioned in our previous posts as reflecting efforts by Taiwan and China to forge closer commercial ties. “The number of participating Chinese companies jumped 179 percent and the number of booths rose 151 percent, ” said Wang Chih-kang, the chairman of the Computex co-host Taiwan External Trade Development Council (TAITRA), said in his opening address.

As for key trends in this 30th Computex show are  tablet computers designed to compete with Apple’s iPad, 3D displays and Gadgets Galore.

 Watch the Video : Computex 2010