The year of 2012 was a busy and prosperous for us at MultiReach; From growing business for Israeli tech-companies in China, via movie production to promote tourism, all the way to introducing Taiwan studies at Haifa University. Here, we are glad to share with you “A Year in Photos” that highlights some of our great moments of the year!
Hi Everyone, here are the much anticipated first two chapters of the Shalom micro-film. We shall update following chapters every Tuesday & Friday of coming weeks and then by the end of August you will enjoy the full version*** of it. So STAY TUNED!
A kind reminder, Shalom micro-film is a cooperation of Taiwan’s biggest travel agency-the Lion Travel and it’s media arm- XinMedia with Israel’s Ministry of Tourism to promote tourism from Taiwan to Israel. We, at MultiReach took part as coordinators and producers of the film.
So! here there are the first two chapters of the film, Hope you like it! Enjoy!
Following our post “Shalom Journey” in which we told you about Micro-flm production MultiReach took part in, we are now delighted to share with you that according to our colleauges in Taiwan, editing work of the film is almost done. As said before, the purpose of “Shalom” Micro-film is to promote tourism from Taiwan to Israel hence, premiere is scheduled to be on July 20th in Taipei.
Meanwhile, the Lion Group (雄獅旅行社), the largest travel agency in Taiwan and its media company “XinMedia”, have aired the Website “Shalom Journey” introducing Trips & Attractions in Israel…Take a look.
If you’ve been viewing our Facebook profile and wondering about photos we’re recently uploaded, here’s the story behind them: About a month ago, The Lion Group (雄獅旅行社), the largest travel agency in Taiwan and its media company “XinMedia” have contact MultiReach seeking our assistance in producing a Micro-Film in Israel. MultiReach had accompanied TV crews filming in Israel before; however, this case was different. The Lion Group has recognized the growing market of Tourism fromTaiwan to Israel hence; they decided to film a micro-film that would highlight Israel’s beauty and tourist attractions. Needless to say, Lion Group initiative was supported by the Israeli Ministry of Tourism.
The “Shalom Journey” micro-film tells the story of a broken hearted girl coming fromTaiwanto travel inIsraelwhere she meets nice guy who introduces her magical spots of Israel. The filming work lasted 11 days during June and included 15 hard working and very professional staff. The movie is expected to be seen inTaiwanas of late July. We’ll keep you posted of course.
MultiReach would like to thank all parties who participate in “Shalom Journey” micro-film production: The Israeli Ministry of Foreign Affairs, The Israeli Ministry ofTourism,IsraelCultural & Economy Office inTaipei,Taiwan Israel Chamber of Commerce, Israel Airport Authority, Israel Police, Egged, Israel Post, Western Wall Council, Han HaShayarot, Kfar HaMaccabiah Hotel & Suites, Golan Wines, Ilana Goor Museum and others. Also big thanks to all our friends who took part and assisted us in production. Last but not least, thank you to all crew members: Thank you Xinwen, Director Kevin, Script writer Yuni, Producer Yuan Yuan, photographers Hacken and Kenny, Actress Olivia, Actor David and all the others. It was a great pleasure to work with all of you and we do hope that this was just a beginning of a very Fruitful & Enjoyable Journey. Shalom!
As a Global Consulting & Business Facilitation firm- MultiReach had a very busy November: First, we had the very popular Traveling TV show “King of Adventure Taiwan” filming in Israel. Later we’ve met with delegations from China & Taiwan visiting world leading Conference & Exhibition for Water technologies- Watec. Last week of November was spent with one arm of MultiReach attending two conferences in London while the other arm was attending an important meeting with Chinese Telecom Company in Johannesburg.
This year has obviously been a real watershed year in terms of companies recognizing the value and scope of what apps represent to their future business activities. MultiReach was accompanying a very promising Israeli Start- Up Company offering a mobile analytic solution in two relevant conferences: Apps World Europe (29-30 November) held two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends and where they’re leading us.
eMetrics Marketing Optimization Summit featured historically popular marketing analytics topics as well as the high-demand social media track, and two tracks focusing on mobile and media technologies and practices.
Shared wisdom and experiences of industry leaders, MultiReach is certain the Israeli Start-Up company would soon make headlines. Stay tuned!
Our rich experience and deep understanding of Western and Chinese Cultural differences allow us to master in bridging those differences. MultiReach traveled to Johannesburg to accompany a well known Telecom solution provider in their meeting with a huge Chinese Telecom company. The meeting went very well and we are expecting long term cooperation between both sides.
The Israeli Ministry of Tourism is working to promote tourism from Taiwan to Israel after both sides have signed Visa Waiver agreement last May (affective since Aug. 2011). As part of their efforts, the Ministry has invited one of Taiwan’s most viewed Traveling Show – King of Adventure (冒險王) for a 16 day journey in Israel. “King of Adventure” leads the audience to different countries to experiences various local cultures. The show traveled to more than 60 countries around the world and was awarded with most prestigious prize of Broadcast television in Taiwan- The Golden Bell Prize in 2004, 2007 and 2009.
MultiReach had the pleasure to work with “King of Adventure” 5 people team led by the charming host Wayne (惟毅) during their* 16 days journey. Fascinated by the beauty of Israel and captured by the warmth of the Israeli people, we heard Wayne saying more than once that Israel is definitely a place he would like to visit again. From Golan Heights & Haifa to Jerusalem, Tel Aviv & Eilat, Wayne’s adventures in Israel will be all squeezed into 4 episodes broadcast in Taiwan’s SET TV (ch. 30) during coming December & January.
* Photos are available in MultiReach Profile on Facebook. To view photos, please click here.
In our first post “Introducing MultiReach”, we have mentioned Taiwan’s Six key Emerging Industries. Those six major emerging industries, namely Biotechnology, Tourism, Green Energy, Medicine & Health Care, High-end Agriculture, and Culture & Creativity, were picked by Taiwan Government to cope with the volatility and drastic changes of the global economy and accelerate the upgrade and transformation of Taiwan’s economy.
In 1544, a Portuguese ship sighted the main island of Taiwan and named it Ilha Formosa, which means “Beautiful Island”. Hence, its diverse geological landscapes, natural habitats, and rich culture provide a strong foundation for developing the Tourism industry. In order to welcome more international tourism to Taiwan, the government has designed the “Best of Taiwan Tourism Development Plan”, positioning tourism as an emerging industry. The goal is to provide better quality and better service to the tourists and generate more income.
As part of these efforts, an official event was held in Miaoli County “Young Lake Resort” last January. Located at the north-central part of Taiwan, Miaoli is home of people from different origins. Main purpose of the event was to help foreign guest experts discover the beauty of Miaoli and share future development plans, backed by the government and private funds.
Young Lake Resort
Mrs. Chen of MultiReach was invited by Miaoli County Government to participate in the event. During a press conference, Mrs. Chen expressed her admiration of Miaoli nature scenes, and spoke highly of progress been made by county government in building tourist infrastructure.
Miaoli County Executive, Mr. Liu Cheng-Hung with Mrs. Chen of MultiReach