MultiReach’ing London VS. MultiReach’ing Johannesburg

As a Global Consulting & Business Facilitation firm- MultiReach had a very busy November: First, we had the very popular Traveling TV show “King of Adventure Taiwan” filming in Israel. Later we’ve met with delegations from China & Taiwan visiting world leading Conference & Exhibition for Water technologies- Watec. Last week of November was spent with one arm of MultiReach attending two conferences in London while the other arm was attending an important meeting with Chinese Telecom Company in Johannesburg.

London
This year has obviously been a real watershed year in terms of companies recognizing the value and scope of what apps represent to their future business activities. MultiReach was accompanying a very promising Israeli Start- Up Company offering a mobile analytic solution in two relevant conferences: Apps World Europe (29-30 November) held two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends and where they’re leading us.

eMetrics Marketing Optimization Summit featured historically popular marketing analytics topics as well as the high-demand social media track, and two tracks focusing on mobile and media technologies and practices.
Shared wisdom and experiences of industry leaders, MultiReach is certain the Israeli Start-Up company would soon make headlines. Stay tuned!

Johannesburg
Our rich experience and deep understanding of Western and Chinese Cultural differences allow us to master in bridging those differences. MultiReach traveled to Johannesburg to accompany a well known Telecom solution provider in their meeting with a huge Chinese Telecom company. The meeting went very well and we are expecting long term cooperation between both sides.

WATEC’ing

The most exciting news in Israel this week were obviously related to Water. First, it was pouring all week- a real ”November Rain”. Second, it was the sixth year Israel’s WATEC- a three-day International Exhibition on Water, Renewable Energy and Environmental control that has drawn a global attention.

A record number of more than 240 people in 26 delegations from China & Taiwan have visited  this year’s Watec Exhibition & Conference.  The growing presence of Diplomatic delegations, Research Institute and Business people is a supporting fact to the grow interest in Israeli Innovation of Water technologies.

Hence, Israeli ministry of Industry, Trade, and Labor has signed memoranda of understanding agreement with Tianjin’s Water Authority to promote implementation of Israeli water technologies in projects in the city. Two memoranda of understanding in the fields of water technologies and small and medium business were also signed by Taiwanese Vice Minister of Economy Jung-Chiou Hwang and Industry, Trade and Labor Ministry Director-General Sharon Kedmi.

MultiReach at Watec 2011

The ‘Great Love’ Tour

Last month (July 2010), I had the honor to accompany a team of Taiwanese television station- DaAi TV Network, who has visited Israel for a series of programs on Israeli Water Technologies. DaAi (Chinese: 大愛, means “Great Love”)TV is aired by satellite worldwide, and has millions of viewers in the Far East and America.

The idea of sending Taiwanese TV crew to cover Israeli Water Technologies was born after those technologies have left strong impressions on Taiwanese delegation of Ministry of Environmental Protection while visiting WATEC last November. DaAi TV with the assistance of the director of economic affairs ofISECO, Mr. Ophir Gore and The Israel Export and International Cooperation Institute have tailored a two weeks tour to cover the following topics: desalination; water conservation and leaks prevention; water management and transportation; water purification; filtration; sewage treatment and wastewater recycling; water control, management, and monitoring; irrigation; and Israel’s Bedouin community.

Kibbutz Alonim. DaAi TV crew with Mr.Asher Eizenkot (right), Head of Soil and Water Department, Israeli Ministry of Agriculture and Mr. KD Jou (left) , Senior Engineer of Taiwan Water Corp.

Together we have visited  Netafim Ltd.IDE Technologies Ltd., Shari Arison’s water venture MIYAWhitewater Technology Group portfolio company Checklight Ltd., Motorola Israel Ltd. unit Mottech Water Management Solutions Ltd., and despite previous publications, we were even able to squeeze a meeting with Mr. Assaf Barnea, CEO of Israel’s premier water technologies incubator Kinrot Technology Ventures.

IDE's desalination plant in Ashkelon

Not related to Water Technologies, yet attracts much of attention (maybe thanks to the success of “Start-Up Nation” in Taiwan), the team also visited Better Place , and may run a separate program on Shay Agassi’s electric car venture.
 
Here’s a recap video of ‘Great Love’ Tour (Subscribe to MultiReach Channel on YouTube)